New Clean Water Technology Creates Jobs In Ontario

    McGuinty Government Support Helps Build Green Economy

    TORONTO, Feb. 20 /CNW/ -


    An Ontario clean technology company is getting ready to take on the
global marketplace and the rising worldwide demand for clean water.
    Ontario is investing $4 million through the Innovation Demonstration Fund
 ( to help EcoVu
( bring its water analysis and purification
technology to the global market. The provincial support will assist six
projects that will showcase EcoVu's technology to prospective customers. With
this support, the company anticipates hiring 30 new employees over the next
three years.
    The global demand for water treatment products is expected to reach US$40
billion in 2011. EcoVu's technology has great potential to tap into this
growing market, because it both detects contaminants and purifies water in a
single step. This two-in-one approach is faster, cheaper and achieves high
levels of purity.
    The funding is part of Ontario's Innovation Agenda
(, a plan to make
creativity and ingenuity the driving force of Ontario's economy.


    "The world is looking for ways to live and do business more sustainably.
We're proud to support innovative Ontario businesses that want a piece of this
multi-billion dollar global market, and that are on a mission to create clean
air, clean water, healthier lives and good green jobs for the future," said
Minister of Research and Innovation John Wilkinson
    "The McGuinty government is committed to supporting Ontario businesses
that create meaningful jobs for Ontarians, help us achieve our environmental
goals and position this province as a world-leading green economy. This
objective is at the heart of the proposed Green Energy Act I will be
introducing shortly," said George Smitherman
(, Deputy
Premier and Minister of Energy and Infrastructure.
    "EcoVu has a promising future: contributing to economic growth in the
Ottawa region while providing a vital resource - clean water - to the world,"
said Ottawa West-Nepean MPP Jim Watson
    "EcoVu is a made-in-Ontario solution to complex, challenging water
management issues here and around the world, and across many different
applications and uses of water. Ontario's investment underscores the
importance and significance of our work in building cleantech capability in
the province," said Ray Novokowsky
(, President and CEO, EcoVu.


    -  One third of the Earth's fresh water can be found within and along
       Ontario's borders.
    -  Over the past century water use has risen at more than twice the rate
       of population growth.
    -  The UN estimates that by 2028, half of the world's population may be
       struggling to find enough water for drinking and irrigation.


    Find out about Ontario green
( energy projects.

    Find out more about Ontario's Innovation Agenda

    See also:

    -  Backgrounder: Success Stories

    -  For the media: High definition A-roll (sound bites), B-roll and high
       resolution images

                                                      Disponible en français



    EcoVu is an Ottawa company offering new technology for analyzing and
purifying water. The company has a developed a one-step contaminant trapping
process that can be used onsite for both analysis and purification. This means
samples can be analyzed immediately, instead of being sent to a lab, which can
take up to five days to report on results.
    With five patents and a winner for two years running of a Canada's Top
Ten Cleantech Competition Award, and Company of the Year for 2008, EcoVu has
established the credibility of its technology. Now it needs to bring its
technology successfully to market.


    The world is looking for jurisdictions that can develop clean
technologies that reduce our environmental footprint on the planet.
    Ontario's four-year, $30-million Innovation Demonstration Fund
( helps
innovative companies like EcoVu commercialize promising new clean technologies
by supporting them at the pilot or demonstration project stage. These projects
help companies attract the lead customers and investors they need to move
their technology to the global marketplace.
    The $4-million investment in EcoVu will help support six demonstration
projects in Ontario. These include radionuclide detection and removal at
Atomic Energy of Canada Limited in Chalk River, purification projects in
partnership with Carleton University and Algonquin College in Ottawa, and
contaminant detection projects for the City of Ottawa, Quinte Conservation
Area and Ministry of the Environment.
    The Ontario government, through the Innovation Demonstration Fund, has
invested in ten (
promising Ontario cleantech companies.


    Supporting innovation is part of the McGuinty government's five-point
plan ( for growing Ontario's economy.
Ontario's Innovation Agenda
( is the
government's plan to help turn great ideas into good jobs for the future and
better lives for Ontario families.
    Backed by close to $3 billion in spending over eight years, the agenda
focuses on supporting innovation and growth in sectors where Ontario has the
research and business strengths to dominate high-growth global markets.
Tackling climate change through bio-based, environmental, alternative energy
and clean technologies is one of Ontario's priorities.

                                                      Disponible en français

For further information:

For further information: Sandra Watts, Minister's Office, (416)
314-7067;  Brigitte Marleau, MRI Communications Branch, (416) 325-2479

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