New Brand Identity for Townsend Analytics Symbolizes Firm's Evolution to Premier Provider of Real-Time Financial Services to Capital Markets

    Logo, tagline herald significant expansion in products/services and
    accelerating global growth

    CHICAGO, June 19 /CNW/ -- Townsend Analytics
( today unveiled its new corporate identity
symbolizing the company's evolution to a leading provider of multi-broker,
multi-asset, multi-route and multi-region electronic trading solutions for the
electronic capital markets.
    Townsend long has been known for its flagship product, the RealTick(R)
( data, analytics and electronic trade Execution
Management System (EMS).  But over the past 16 months, Townsend has
accelerated its investment in technology, IT infrastructure and staff to
position the firm as a dominant player in trading, content, exchange and risk
management solutions.  Its fully integrated, broker-neutral solutions are now
in high demand from buy- and sell-side firms, as well as from exchanges, ECNs,
corporations, and other market participants worldwide.
    Townsend's new logo -- and a similar logo for RealTick -- reflect the
company's expansion and forward growth with bold imagery and colors. Along
with the tagline, "Without Boundaries," they convey the flexibility,
scalability and technological superiority of the firm's offerings.
    Under the leadership of CEO Jeffrey Wecker since early 2006, Townsend has
become a partner of choice for brokers, institutions and hedge funds.  Major
highlights include:
    -- Expansion of RealTick's global multibroker network to include
       execution services and algorithms from such leading firms as Barclays
       Capital, Credit Suisse, Jefferies & Company, Man Financial, National
       Financial and Winterflood Securities.
    -- Enhanced quote data and trading infrastructure to provide lowest
       latency and highest capacity available today.
    -- Expanded and deployed new data centers in Chicago, New York,
       Frankfurt, and Milan.
    -- Increased staff by 70% with emphasis on Client Service and Operations
       to provide highest levels of quality and service in the industry.
    -- Enhanced functionality of multi-asset trading and risk management for
       equities, futures, options, fixed income and forex.
    -- Developed over 300 enhancements to RealTick including real-time cross-
       asset portfolio margining, order management system (OMS) integration,
       spread management.
    -- Deployed new global exchange routes and data for North America, Europe
       (including Eastern Europe), Asia, Latin America and Australia.
    -- Integrated numerous new liquidity destinations, including ECNs, ATSs,
       dark pools and crossing networks.
    -- Rapid integration and customization of broker analytic content, new
       asset classes, and execution services into the RealTick EMS.
    -- Built and deployed advanced ASP-hosted Alternative Trading Systems
      (ATSs) for global financial institutions.
    -- Expanded third-party news and other content offerings into RealTick.
       Achieved large scale deployments of RealTick data terminals for
       clients in financial services and energy industries.

    Townsend chose to launch its new corporate identity at one of the
industry's leading events: The Securities Industry and Financial Markets
Association (SIFMA) 27th annual Technology Management Conference in New York,
June 19-21, 2007.

    About RealTick
    RealTick, created by Townsend Analytics, is the electronic trading
industry's premier multi-asset, multi-broker, and multi-route direct-access
trading platform. RealTick delivers real-time market data, news and analytics;
sophisticated trading tools; unrivaled access to brokers, exchanges and ECNs;
and risk management tools to institutions, broker-dealers and individual
investors. RealTick's advanced technical design is supported by state-of-the-
art data centers and a redundant network for market data and orders. For more
information, visit*)RealTick is a registered trademark
of Townsend Analytics, Ltd.

    About Townsend Analytics
    Townsend Analytics has been changing the way the world trades since 1985.
The Chicago-based company created many technology innovations that are now
considered standards in the financial services industry. These include the
first real-time financial software under Microsoft Windows(R); the first
product to provide real-time streaming data over the Internet; the first
integrated solution for NASDAQ trading rooms; and the first Windows-based
direct-access trading solution. Townsend Analytics also developed Archipelago
and the Archipelago Exchange, the nation's first all-electronic, fully open
exchange. The firm has engineered direct-access solutions for money managers,
asset managers, hedge funds and mutual funds worldwide. The firm's four main
lines of business include Trading Services, Content Services, Exchange
Services, and Risk Management Services.  Townsend Analytics, Ltd. is a wholly
owned, independently-operated subsidiary of Lehman Brothers (ticker symbol:
LEH).  For more information, visit

For further information:

For further information: Anne Aldrich, +1-312-787-1642,, for Townsend Analytics; or Todd Swearingen of Townsend 
Analytics, +1-312-442-8656 Web Site:        

Organization Profile


More on this organization

Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890