New Balance Names Robert T. DeMartini as Chief Executive Officer

    BOSTON, April 17 /CNW/ - Boston-based New Balance announced today that
Robert T. DeMartini has been named the global athletic company's Chief
Executive Officer. DeMartini has more than twenty-two years of experience in
the consumer products industry, including The Procter & Gamble Company, The
Gillette Company and most recently as Group Vice President of Tyson Foods
Inc., Consumer Products Division.

    "After thirty-five years of managing the company, we feel that it is time
to introduce younger and more progressive management, says Jim Davis, Chairman
of New Balance. "Rob brings broad experience, professional qualifications and
most importantly, a clear understanding of New Balance's unique culture. We
are confident that he will direct the company in attaining our aggressive
business goals while maintaining our corporate value system."

    At Procter & Gamble, DeMartini held numerous sales, marketing and general
manager roles that included Vice President of Sales and Distribution for
Millstone Coffee, Global Sales Leadership for the snack category and finally
as General Manager of the North American Snack Business. As Senior Vice
President and General Manager at The Gillette Company, DeMartini ran the North
American Blades and Razors and Personal Care operations, a $2.2 billion
business. At Tyson Foods Inc., DeMartini was responsible for overseeing all
aspects of the company's $6 billion consumer products business, including
marketing, sales and operations.

    "I'm excited to join New Balance and contribute to the company's very
successful business," says DeMartini. "I plan to continue the established
focus on domestic manufacturing, deep commitment to serious runners and strong
appetite to grow the apparel business and other footwear brands. I also expect
to continue the company's active participation in the communities where it

    A native Californian and graduate of San Diego State University with a
Bachelor of Science degree in finance, DeMartini and his family reside in
Swampscott, MA.

    New Balance, headquartered in Boston, MA, is a privately-held leading
manufacturer of technologically innovative width-sized performance footwear
and athletic apparel for women, men, and children. The range of product
categories includes running, walking, training, basketball, tennis, cleated
and kids. New Balance Athletic Shoe, Inc. employs more than 2,800 people
around the globe, and in 2006 reported worldwide sales of $1.55 billion. For
more information please visit


For further information:

For further information: New Balance Amy Vreeland, 617/746-2214

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