New AVEENO(R) POSITIVELY AGELESS(TM) Lifting & Firming Eye Cream, Lifting & Firming Daily Moisturizer SPF 30 and Lifting & Firming Night Cream

    MARKHAM, ON, March 19 /CNW/ - It's no secret that women all over the
world worry about the signs of aging; but according to a recent survey, more
than 1 in 5 Canadian women have pinpointed the "signs of aging" as one of
their most pressing skin care concerns.(1) The telltale signs, including fine
lines and wrinkles, outranked other common skin complaints including
blackheads, sensitive skin and large/visible pores.
    To address the signs of aging and promote overall skin health, AVEENO(R),
the leaders in Active Naturals, introduces the new POSITIVELY AGELESS(TM)
Lifting & Firming collection. The three products in the line harness the
revitalizing power of Natural Wheat Protein, which helps improve skin
elasticity and firmness and Natural Shiitake Complex(TM), which helps
accelerate skins natural renewal process.
    "AVEENO(R) recognizes fine lines and wrinkles are an ever growing skin
care concern for women of all ages," says Ted Lachmansingh, Group Brand
Director, AVEENO(R). "By using quality ingredients, such as Active Naturals,
we have been able to develop a line of products that actually tone and tighten
skin, while working to protect skin from showing the signs of aging in the

    Beauty: In the Eye of the Beholder ... And the Beheld

    AVEENO(R) POSITIVELY AGELESS(TM) Lifting & Firming Eye Cream was created
specifically for the 46 percent of Canadian women who say that they have
experienced dark circles under the eyes in the last six months, and cite this
problem as an ongoing skin care concern.(1) Specially formulated with a
proprietary blend of ingredients, including lipids and light diffusers, to
brighten the appearance of the skin around the eyes and deliver smoother, more
supple skin. In a clinical study, 100% of women who used the Eye Cream showed
an improvement in dark circles, firmness or eyelid droopiness after just three

    Facing the (Day) Light
    Prolonged or excessive exposure to damaging UVA/UVB rays is one of the
most well-documented ways to exacerbate the signs of aging. The AVEENO(R)
POSITIVELY AGELESS(TM) Lifting & Firming Daily Moisturizer SPF 30 nourishes
the skin with moisture, while providing broad UVA and UVB protection, and
helps reduce the visible signs of photo-aging, such as fine lines, wrinkles
and age spots.

    Sleeping Beauty

    They call it 'beauty sleep' for good reason - your skin uses the time you
spend in dreamland to heal and repair itself, making it more receptive to
potent night creams that treat and hydrate. AVEENO(R) POSITIVELY AGELESS(TM)
Lifting and Firming Night Cream is clinically shown to go beyond fighting the
appearance of lines and wrinkles to help recapture skin's youthful firm look
while you sleep. In a clinical study, 97% of women who used the Night Cream
showed significant improvement in skin firmness or elasticity in just four
    All of the AVEENO(R) POSITIVELY AGELESS(TM) Lifting & Firming products
are packaged using post-consumer recycled materials. The AVEENO(R) POSITIVELY
AGELESS(TM) Lifting & Firming Night Cream has an average retail price of
$27.99 and is available in a 50 mL jar, the POSITIVELY AGELESS(TM) Lifting &
Firming Eye Cream is $27.99 for a 15 mL bottle and POSITIVELY AGELESS(TM)
Lifting & Firming Daily Moisturizer SPF 30 is $27.99 for a 75 mL bottle at all
major food and drug retailers nationwide.

    About AVEENO(R):
    AVEENO(R), one of the brands of the Johnson & Johnson Consumer Products
Company, is the leader in ACTIVE NATURALS(R) technology, including Oatmeal,
Soy, Shiitake Mushrooms and Feverfew. Recommended by dermatologists and
pediatricians for over 60 years, the brand is committed to developing
breakthrough product formulations with new and existing natural ingredients
that are clinically proven to deliver real skincare benefits. The AVEENO(R)
line includes skincare products for face, body, baby and sun protection. For
more information about the AVEENO(R) brand and its product offerings, visit:

    (1) Ipsos Reid Facial Skin Care Market Study, 2005
    (2) (C)JOHNSON & JOHNSON Consumer Companies, Inc. 2006

For further information:

For further information: Stefanie Brychcy, Katy Elgie, Rpr Marketing
Communications, (212) 317-1462,,

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