Neverblue and It's Just Lunch Sign Agency Agreement for Australia

    VICTORIA, BC, Aug. 21 /CNW/ - Neverblue, a premier global lead generation
network, announced today that it has signed an exclusive agency agreement with
the largest offline dating service in the world, It's Just Lunch. The
agreement appoints Neverblue as the exclusive agent in Australia, where It's
Just Lunch has over a half dozen offices.
    It's Just Lunch has taken a unique spin on dating for busy professionals
by starting to blend on and off-line dating services. "What is exciting to me
is how we're still witnessing the evolution of convergence in dating. Big
brands like It's Just Lunch with incredibly successful offline offerings are
revolutionizing how they reach Internet consumers through performance
marketing," said Ryan Gerhardt, Business Development Manager for Neverblue.
It's Just Lunch clients receive personal interviews with an It's Just Lunch
dating director and are then introduced to other like-minded singles at local
    "It's Just Lunch is making a smart move by boldly expanding
internationally through performance marketing," stated Hakan Lindskog,
President and CEO, Neverblue. "Neverblue's publishers can help them
efficiently tap niche markets and reach interested consumers around the world
on a strictly pay for performance basis. We are excited to have the
opportunity to assist them as they expand their brand globally," continued
    "We chose Neverblue to exclusively run these CPA campaigns because they
have a proven track record in dating, give me the control and visibility I
need and are willing to invest in my company's success" said Irene LaCota,
President of It's Just Lunch.

    About It's Just Lunch

    It's Just Lunch is a specialized dating service for busy professionals.
It's Just Lunch's dating directors arrange quality lunch dates or drinks after
work in discreet, relaxed and no-pressure settings. The company, which has
arranged millions of first dates in cities all over the world focuses on
minimizing the stress of dating for clients and maximizing dating efficiency.
Staff members help coordinate schedules and select restaurants for lunch,
brunch or after-work drinks. It's Just Lunch was founded in 1991 and has grown
to service over 150 cities within the US, Australia, Singapore, Thailand and
Ireland. For more information, please visit

    About Neverblue

    Based in beautiful Victoria, British Columbia, Neverblue is a premier
global lead generation network that delivers millions of profitable customers
to clients from all over the world, including members of the Fortune 1000(TM).
Neverblue is a wholly-owned, Canadian subsidiary company of Vertrue Inc., an
$800 million Internet direct marketing services company. For more information,
please visit

For further information:

For further information: Breanne Storey, Marketing & Communications
Specialist, Email:, Phone: (250) 386-5323 x.276, Cell: (250)

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