VICTORIA, BC, June 30 /CNW/ - Neverblue, a premier global lead generation
network, has signed an exclusive agreement with eHarmony, the online service
that uses relationship science to match singles seeking long-term
relationships, to expand its performance marketing in Australia.
"The eHarmony and Neverblue relationship shows how joint strategic focus
can drive growth and profits internationally for both clients and service
providers," said Hakan Lindskog, CEO of Neverblue. "We are investing
aggressively in Australia to accelerate profitable growth for both parties."
The exclusive arrangement in Australia expands Neverblue's existing
relationship with eHarmony. Neverblue harnesses more than 10,000 publishers in
a controlled and effective manner to help its clients efficiently grow their
businesses by paying only for quality leads.
"We have a great partnership with eHarmony," stated Ryan Gerhardt,
Neverblue's Business Development Manager for Dating. "They have a strong brand
and their online matchmaking service has proven to be extremely effective.
Together, we are poised to approach key international markets and help fuel
their continued expansion."
Unlike other online dating sites, eHarmony matches its members based on
compatible traits that are scientifically proven to predict successful,
long-term relationships. On average, 236 people in the United States are
married every day to someone they met through eHarmony, according to a study
conducted by Harris Interactive in 2007.
Based in beautiful Victoria, British Columbia, <a href="http://www.neverblue.com/">Neverblue</a> is a premier
global lead generation network that delivers millions of profitable customers
to clients from all over the world, including members of the Fortune 1000(TM).
Neverblue is a wholly-owned, Canadian subsidiary company of Vertrue Inc., an
$800 million internet direct marketing services company.
About eHarmony, Inc.
Pasadena, Calif.-based <a href="http://www.eharmony-inc.com/">eHarmony, Inc.</a> was founded in 2000 and is a
pioneer in using relationship science to match singles seeking long-term
relationships. Its services, available in the United States, Canada, Australia
and United Kingdom, present users with compatible matches based on key
dimensions of personality that are scientifically proven to predict highly
successful long-term relationships. eHarmony, Inc. also operates a network of
dating and relationship, wedding planning and parenting websites that give
people resources and support to make better decisions at important times in
For further information:
For further information: Media Contact: Breanne Storey, Marketing &
Communications Coordinator, Email: firstname.lastname@example.org, Phone: (250) 386-5323 x
276, Cell: (250) 858-5323