Network Communications, Inc., publishers of The Real Estate Book(R), announces three-year partnership with Google

    Providing effective marketing solutions for advertisers, helping
    consumers find their dream home

    TORONTO, Aug. 2 /CNW/ - Network Communications, Inc. (NCI), the leading
publisher of printed and online real estate information in North America,
today announced a three-year partnership with Google to offer AdWords(TM) and
other local products from Google to the real estate industry. The signed deal
makes NCI the first company in the real estate marketplace that Google has
partnered with in this way and will help drive more quality traffic to NCI
advertisers' sites.
    "We are excited to offer our advertisers the opportunity to expand their
online presence through Google AdWords," says Glenn Goad, Executive Vice
President, Consumer Strategy for NCI, Inc. "Real estate sources today have
multiplied. The model for how consumers search for and sell homes continues to
change and the Internet has been a driving force behind this evolution. Our
partnership with Google allows us to provide even more highly effective and
targeted online real estate marketing services and products to our customers."
    Goad adds, "NCI is committed to partnering with the most established,
market-leading companies that strategically complement our current offerings.
Google's leadership in search and online advertising, combined with our
leading real estate portal and expertise in local real estate advertising will
deliver top online services to our advertisers."
    Through The Real Estate Book, NCI offers its customers in Canada a wealth
of real estate information, found both in print and online. The company
distributes over 750,000 magazines in Canada and over 9 million magazines
across North America every month to consumers who are looking to buy or sell a
home. NCI's network of more than a dozen online distribution partners delivers
more than 28 million unique visitors monthly. NCI's The Real Estate Book is
the number one provider of online and print real estate leads in Canada. And
with over 20 established brands including The Real Estate Book, Apartment
Finder, New Home Finder and Unique Homes, NCI is also the number one provider
of online and print real estate leads across North America.
    Google AdWords is currently used by hundreds of thousands of businesses
worldwide to gain new customers in a cost-effective way. With the Google
AdWords advertising program, NCI customers can advertise themselves on the top
Web property in all major global markets. This gives businesses full control
over their budgets, allowing them to stop or pause their campaign, monitor
their spending or change their advertising messages at any time.

    About Network Communications, Inc.

    In Canada, Network Communications' The Real Estate Book(R) brand is the
market leader for print and internet-integrated real estate listings
advertising with publications in 31 markets, readership of over 1.4 million
people, and tens of thousands of unique online users each month. The Real
Estate Book(R) is the No. 1 multimedia source for Canadian consumers looking
for a home, and for Canadian Realtors who advertise their clients' homes for
    Network Communications, Inc. is the leading publisher of printed and
online real estate information in North America. Its magazines are read by
over 12 million readers in over 500 markets and deliver more than one million
leads to advertisers each month. Online magazine content can be accessed at More information about NCI can be found at

For further information:

For further information: Media Contact: Dave Taylor, Network
Communications, Inc., E:, P: (905) 841-9233

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