Neotrope Announces Launch of PRTrax Reader Tracking for PR Business Intelligence

    TORRANCE, Calif., Oct. 22 /CNW/ -- Neotrope(R), a leading
California-based advertising, PR, and technology company established 1983,
today announced the launch of its new PRTrax(TM) Reader Tracking solution, the
first service of its kind in the industry. PRTrax allows marketing departments
and public relations professionals to track press release readership data
across multiple news sites in the Neotrope News Network, including
Send2Press(R), and California Newswire(R).
    *(LOGO 72dpi:
    Unlike previous solutions that tracked reader metrics on only one site
where a story originated, the Neotrope PRTrax system can track readership,
referring sites, keywords, country, language, search engines, and other
valuable business intelligence across an unlimited number of news sites from a
single account.
    "Traditionally the main purpose of a press release was to entice media
folk to consider use in print or broadcast venues. However, over the past
decade the secondary use of press releases has evolved into an online
marketing component -- specifically to put news into as many 'credible' places
on the Internet as possible," said company CEO, Christopher Simmons. "Our
ContextEngine(R) solution helps make releases more visible online, which we
pioneered ten years ago. Now with PRTrax(TM), we're providing key metrics as
to how and where a given story is being found and clicked."
    PRTrax(TM) is an annual subscription service starting at $69 per release,
or $99 per campaign, offered exclusively at this time to customers of the
Send2Press(R) Newswire service.
    More information:
    About Neotrope(R)
    Based in Torrance California, Neotrope has been helping small-to-medium
businesses and entertainment companies establish their brand and grow revenue
since 1983. Neotrope has architected over 600 Websites since March of 1995 and
has developed proprietary solutions for Internet Marketing, SEO, and search
positioning. Send2Press Newswire (, a service of
Neotrope, offers best-in-class affordable news distribution and alternative
placement of news content to improve its "persistence" versus the traditional
one-shot approach. In addition to sending news directly to journalists, print
and broadcast media, and news clipping services, Send2Press places news into
online news sources, RSS and social networks, as well as providing high
visibility in search engines using Neotrope's ContextEngine(R) press release
optimization technology.
    The Neotrope News Network includes magazine and news portals including
eNewsChannels(TM) (, California Newswire(R)
(, Publishers Newswire(TM)
(, and many more. Over 100 sites are in
development for 2008 launch.
    This release was issued on behalf of the above organization by
Send2Press(R), a unit of Neotrope(R).

For further information:

For further information: Christopher Simmons, President, CEO of
Neotrope,  +1-310-373-4856 Web Site:

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