NBC Today Show Investigative Report Reveals: Red Swan(SM) Pays More Than Twice as Much as Cash4Gold and Tops Offers From Competing Gold Buyers


    NARBERTH, Pa., Aug. 19 /CNW/ -- A Today Show investigative report on
companies that purchase post-consumer jewelry revealed today that Red Swan
delivered the highest payout, trumping Cash4Gold and other jewelry purchasers.

    The Today Show anonymously sent identical gold chains to Red Swan,
Cash4Gold, a New Jersey pawn shop and a jeweler for appraisal and purchase.
Red Swan presented the best payout, more than doubling Cash4Gold's.

    "The Today Show's findings reveal Red Swan's commitment to presenting
fair offers to consumers and to delivering a superior and empowering customer
experience," explained Amy Steel, President of Red Swan.

    "To grow a responsible business, Red Swan relies on excellent customer
service and word-of-mouth referrals, not on loud, expensive or
celebrity-studded commercials," said David Taffet, Executive Manager of
Lippincott, LLC, which operates Red Swan and a number of other jewelry
purchasing divisions.

    The Today Show traveled to Sarasota Florida to attend a Red Swan party
that was featured in the segment.  Party host Dot Garber shared her experience
on selling her gold to Red Swan. "I got a check back for $1800.  I was
thrilled to death because I had no idea that it was worth that much."   In the
last several weeks, Dot has received an additional $568.99 in commissions for
referring friends who also sold to Red Swan.

    About Red Swan(SM)
    Red Swan offers consumers a fun, easy and profitable way to convert their
unwanted jewelry into currency for meaningful change, whether in their own
lives or for charitable causes. The company was founded to offer consumers the
freedom to earn income on their own terms by providing a safe and easy place
to sell your jewelry online. Red Swan builds empowering communities through
the help of Leads, who share the opportunity within their social networks and
earn commissions from referred sales.

    Red Swan is a division of Lippincott, LLC, a nationally-recognized leader
that for almost 20 years has offered the public a fast, friendly and reliable
way to sell used jewelry, gold, and platinum while paying out tens of millions
of dollars to hundreds of thousands of customers. The company is headquartered
in Narberth, PA and it enjoys an "A" rating by the Better Business Bureau.

    Cash4Gold is a trademark of Green Bullion Financial Services, LLC.


    Contact:  Cassin Donn/Arielle Himy


For further information:

For further information: Cassin Donn/Arielle Himy,
cassin_donn@dkcnews.com/arielle_himy@dkcnews.com, +1-212-685-4300 Web Site:

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