NBA Has Full Court Presence on The Score for 2009-10 Season

    Score Media offers Canadians the most NBA action with multiplatform line
    up including up-to-the-minute web and mobile content, coverage of 60
    games, and original television and satellite radio basketball programming

    TORONTO, Sept. 3 /CNW/ - Score Media Inc. (TSX: SCR) today announced
their expanded NBA coverage for the upcoming basketball season. With 20
Raptors games, 40 NBA games, exciting, original, multiplatform programming and
an awesome line up of basketball coverage, including 37 episodes of Court
Surfing, Canadian basketball fans can expect to tune in to The Score for a
comprehensive round-up of live games, highlights and Score signature content
every Tuesday, Wednesday and Thursday night throughout the NBA season.
    "This year more than ever before, The Score will be the home for
basketball fans," says John Levy, Chairman & CEO, Score Media Inc. "For the
upcoming season The Score will be offering fans the ultimate multiplatform
approach to covering the league - from web to mobile to satellite radio - as
well as an awesome lineup of our original basketball programming."

    The Score's multiplatform coverage includes:

    - - Basketball fans will get game highlights, a weekly
       edition of Court Cuts, The Score's weekly review of the best
       highlights in the NBA, the legendary King of Court Cuts, where fans
       vote and crown the greatest playmaker in the league, and weekly
       features from the one and only Basketball Jones, the infamous NBA blog
       and podcast, written and recorded five times a week by J.E. Skeets,
       Tas Melas and Jason Doyle

    -  ScoreMobile - Offering fans real-time updates on their mobile devices
       including NBA scores, stats and standings as well as Score features
       such as Court Cuts and Basketball Jones, ScoreMobile, Canada's leading
       mobile sports application, will now also give die-hard fans post-game
       highlights keeping them connected to the latest and greatest NBA

    -  Hardcore Sports Radio - SIRIUS Satellite radio listeners can tune in
       weekly to Hardcore Sports Radio's Hardcore Hoops show with a full hour
       of in-depth basketball coverage hosted by The Score's Cabral "Cabbie"
       Richards, Brendon Lynch and Sacha Kargl

    -  The Score Television Network - Featuring 20 Raptors games, 40 NBA
       games, 37 episodes of Court Surfing, as well as Court Cuts and King of
       Court Cuts, Score television programming will keep hoops fans
       connected to everything happening in the NBA

    In addition to all of this excitement, The Score brings back original
Court Surfing host, Tim Micallef, along with Sid Seixeiro, to take viewers
through the most exciting games of the night. Previously only seen on Tuesday
nights, Court Surfing programming has now been expanded to include selected
Wednesday nights giving viewers more Court Surfing than ever before!

    For details on The Score's NBA programming schedules, visit:

    Raptors Schedule -

    NBA Schedule -

    Court Surfing Schedule -

    About Score Media Inc.
    Score Media is a media company committed to delivering interactive and
authentic sports entertainment. Created in 1997 in response to the growing
desire for increased participation in the consumption of sports, the Company
has now established itself as the home for hardcore sports fans. Score Media's
primary asset, The Score Television Network ("The Score"), is a national
specialty television service providing sports news, information, highlights
and live event programming in more than 6.5 million homes across Canada. Score
Media also operates Hardcore Sports Radio, a satellite radio network available
across North America on SIRIUS Satellite Radio, and other interactive assets
including and Score Mobile. Growing from a team of 60 in 1997 to
over 220 employees in 2009, Score Media is a revolutionizing interactive media

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For further information:

For further information: visit or contact
Sharon Lassman, Director, Communications, Score Media Inc., (416) 738-8949,

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