Nature Conservancy of Canada Receives $500,000 Donation

TransAlta joins the Force for Nature

CALGARY, April 27 /CNW/ - The Nature Conservancy of Canada (NCC) is pleased to announce a $500,000 donation from TransAlta to its Force for Nature campaign.

In celebration of its 100th anniversary, the global power generation company is making a $500,000 donation to NCC, and challenging its suppliers, contractors and other corporations across Canada to match their donation with an additional $500,000 to NCC to help protect some of the country's most vulnerable natural spaces and the plant and animal species that inhabit them.

The TransAlta donation will advance NCC's work with corporations across Canada and will invest in land conservation and stewardship projects close to the Canadian communities in which the company operates.  Those projects include areas such as:

  • Critical wildlife corridors in the Elk Valley, in BC's southern Rocky Mountains
  • Habitat for songbirds and mammals in the Upper North Saskatchewan River Valley, west of Edmonton
  • Rich biodiversity in the North Saskatchewan River Valley, north of Saskatoon
  • Rare coastal habitat along the south shore of Ontario's  Manitoulin Island
  • A haven for the Eastern Spiny Softshell Turtle, on Quebec's Lake Champlain
  • Salt marshes that provide habitat for endangered species on the Northumberland Strait in New Brunswick

The Force for Nature campaign launched in 2007 with the ambitious goal of raising half a billion dollars to protect 2,000 square kilometres of some of Canada's most threatened natural landscapes.

"NCC relies on the power of partnership to achieve our conservation goals," said John Lounds, president and CEO of the Nature Conservancy of Canada.  "We are grateful for TransAlta's gift which will have an immediate impact on our work.  We also appreciate their leadership and corporate challenge, which we believe will result in an even greater benefit for nature."

"A strong part of TransAlta's culture is to support the long-term vitality of the environment and communities that have powered us for the past 100 years," said Steve Snyder, President and CEO of TransAlta. "The Nature Conservancy of Canada is doing a terrific job of helping to preserve Canada's natural beauty. On the occasion of our 100th anniversary, TransAlta is proud to invest in those efforts, and we challenge corporate Canada to join us in this worthy initiative."


  • The Force for Nature Campaign is the most ambitious in NCC's 50 year history
  • The goal is to raise $500 million for conservation in priority natural areas across the country
  • Once completed, the Force for Nature campaign will ensure that 500,000 acres (200,000 hectares) will be protected and managed in perpetuity.
  • NCC works where the need is greatest—in southern Canada, where most of our population lives, sharing habitat with more than 80 percent of our terrestrial and freshwater at-risk species
  • 85% of NCC's funds go to on-the-ground conservation work

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The Nature Conservancy of Canada is the nation's leading land conservation organization, working to protect our most important natural areas and the species they sustain. Since 1962 NCC and its partners have helped to protect more than 2 million acres (800,000 hectares), coast to coast. To learn more visit:

Reliably, affordably, safely and responsibly, TransAlta is helping meet the growing appetite for electrical power while minimizing the environmental impact of doing so. Canada's largest publicly traded generator and marketer of electricity and renewable power, TransAlta is investing in new ways to further cut emissions and is regularly recognized for its sustainable approach to business, the environment and the communities it serves

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SOURCE Nature Conservancy of Canada

For further information:

Crystal Folkins
National Media Relations Manager
Nature Conservancy of Canada
Tel: (416) 932.3203 x 241
Toll Free: 1.800.465.0029 x 241

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