Nature Conservancy of Canada counting on RBC clients to help conservation efforts by making a statement with their statement

    Up to $1 million to be raised to conserve Canada's great natural places

    TORONTO, Sept. 12 /CNW/ - The Nature Conservancy of Canada (NCC) will be
receiving up to $1 million from RBC and its clients to help protect more than
100 natural properties across Canada this year, for an estimated 100,000 acres
of ecologically significant land. This will also help NCC expand its current
land stewardship program, Conservation Volunteers, into a national program,
helping to preserve nature's great places for future generations.
    "To my knowledge, this is the most significant single contribution to
land conservation by a financial institution in Canada," said John Lounds,
President and CEO of NCC.
    RBC has committed to raising these funds as part of its "Make a statement
with your statement" initiative starting September 10, 2007. RBC will
contribute five dollars when an account holder switches to more
environmentally friendly online eStatements for their RBC Homeline Plan, Royal
Credit Line, RBC Visa cards and/or Personal Banking Accounts.
    "We want to give sustainable banking options to Canadians who are looking
for ways to make a positive contribution to the health of our environment,"
said Dave McKay, executive vice-president, RBC Personal Financial Services.
"Now when clients choose electronic statements, they also have a direct stake
in protecting Canada's natural spaces through the Nature Conservancy of
    Since its inception in 1962, NCC has helped conserve nearly two million
acres of ecologically sensitive land across the country, home to some of
Canada's most endangered wildlife species. But there is much more to do. Now
NCC will be able to build on its work by helping to save important natural
properties such as B.C.'s Ogilvie Ranch in the Cariboo region, Nova Scotia's
Deep Cove and Ontario's Rice Lake Plains area on the Oak Ridges Moraine, all
on NCC's scientifically identified list of priority areas. These and other
properties that NCC aims to protect over the next year include forests,
grasslands and wetlands which provide a direct benefit to our communities by
supplying a natural habitat for plants and animals, maintaining biodiversity,
and cleansing the water we drink and the air we breathe.
    The expansion of the Conservation Volunteers stewardship program across
the country means this program will now be able to provide many more Canadians
with hands-on opportunities to join NCC experts in caring for ecologically
significant properties. Volunteers help with the long-term maintenance of NCC
sites by participating in a wide range of land stewardship activities such as
clearing areas of invasive plants, collecting native seeds for restoration
projects, planting seedlings to enhance and expand critical habitat, and
building bridges and trails for controlled site access.

    The Nature Conservancy of Canada is a national non-profit conservation
organization that works to protect Canada's natural habitats. Its plan of
action is to build partnerships and develop creative conservation solutions
with individuals, corporations, community groups, conservation groups and
government bodies. Since 1962, NCC and its supporters have helped to protect
close to two million acres (765,000 hectares) of ecologically significant land
across Canada. For more information visit

For further information:

For further information: Sylvie Charland, Media and Public Relations,
Nature Conservancy of Canada - National Office, (416) 932-3202 ext 252, (416)
712-8880 (mobile),

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Nature Conservancy of Canada

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