Naturally Advanced Technologies reports strong third quarter sales for HTnaturals sustainable apparel division

    PORTLAND, OR, Nov. 5 /CNW/ - Naturally Advanced Technologies Inc. ("NAT"
or the "Company") (OTCBB: NADVF) today announced third quarter sales results
for its apparel division HTnaturals, a provider of environmentally sustainable
hemp, bamboo, organic cotton and soy blended apparel.
    For the third quarter ended September 30, 2007, HTnaturals posted sales
of US$715,000 an increase of 76% over the same period last year, with year to
date sales of US$1.8 million, an increase of 127% over the same period 2006.
Year to date margin is approximately 35% of sales or US$625,000 as compared to
32% or US$255,000 for the same period 2006. During the quarter, HTnaturals
continued to gain market acceptance with a successful retail program now in
its third season; expanded COSTCO Canada distribution program with additional
stores through to the end of the first quarter of 2008; and increased sales
and distribution with the appointment of a professional sales group with
representatives throughout the U.S.
    "We are very satisfied with our results for the third quarter of 2007.
Our continued sales and margin growth reinforces the strategies laid out at
the beginning of this year to improve overall business results. More
importantly, the success of our retail and wholesale apparel lines, in both
channels of distribution, indicate increasing awareness and demand for our
brand by our consumers, and confirmation that our organic, sustainable apparel
positioning is both market and consumer accurate. We expect these results to
continue into Q4, making 2007 our most successful year yet," said Ken Barker,
the Company's Chief Executive Officer. The Company's HTnaturals apparel
division realized sales revenues of US$1.2 million in 2006 and is on target to
meet projected sales of over US$2.2 million in 2007.

    ABOUT Naturally Advanced Technologies, Inc.

    Naturally Advanced Technologies Inc. ("NAT" or the "Company") is
committed to unlocking the potential of renewable and environmentally
sustainable biomass resources from hemp and other bast fibers. NAT, through
its wholly owned subsidiary CRAILAR(R) Fiber Technologies Inc., is developing
proprietary technology for production of bast fibers, cellulose pulp, and
their resulting byproducts, in collaboration with Canada's National Research
Council and the Alberta Research Council. CRAILAR(R) technology offers
cost-effective and environmentally sustainable processing and production of
bast fibers such as hemp and flax, resulting in advanced performance
characteristics for use in textile, industrial, energy, medical and composite
material applications. The Company is also a provider of sustainable,
environmentally friendly fibers and fabrics through its apparel division
HTnaturals. Founded in 1998 in response to the growing demand for
environmentally friendly, socially responsible clothing, NAT adheres to a
"triple bottom line" philosophy, respecting the human rights of employees, the
environmental impact of the Company's operations and fiscal responsibility to
its shareholders.

    Safe Harbor Statement

    This release may contain forward-looking statements within the meaning of
Section 27A of the Securities Act of 1933, Section 21E of the Exchange Act of
1934 and the provisions of the Private Securities Litigation Reform Act of
1995 and is subject to safe harbor created by these sections. Actual results
may differ materially due to a number of risks, including, but not limited to,
technological and operational challenges, needs for additional capital,
changes in consumer preferences, risks associated with: market acceptance and
technological changes; dependence on manufacturing and material supplies
providers; international operations; and competition.

For further information:

For further information: Kenneth C. Barker, Chief Executive Officer,
Naturally Advanced Technologies, Inc., Ph. (604) 255-5005,

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CRAiLAR Technologies Inc.

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