Naturally Advanced Technologies hires Lippert/Heilshorn & Associates Inc. to enhance investor communications

    PORTLAND, OR, Sept. 4 /CNW/ - Naturally Advanced Technologies Inc.
(OTCBB: NADVF, TSXV: NAT; the "Company") today announced that it has enlisted
Lippert/Heilshorn & Associates Inc. ("LHA") of New York, to augment the
Company's shareholder and investor relations activities.
    NAT management continues to deliver sales growth at its HTnaturals
apparel subsidiary, and is working on reaching a wider investor audience as it
brings to market its proprietary CRAILAR(R) technology platform, expected in
    Under the terms of the Company's agreement with LHA (the "Agreement");
which is subject to the prior review and, if required, approval of the TSX
Venture Exchange ("Approval"), LHA will provide certain shareholder and
investor services to NAT for the implementation of the Company's financial
communications program. LHA is recognized for award-winning programs that draw
on the talents and capabilities of their experienced senior team.
    The initial term of the Agreement is for a period of 12 months commencing
effective on the date of Approval; and NAT will compensate LHA with an average
monthly retainer of $10,000 together with the issuance of an aggregate of
100,000 incentive stock options of the Company; issuable in equal amounts to
LHA's two Partners; vesting over a period of 18 months and exercisable at a
price of $1.25 per option share.
    Both Partners of LHA have existing holdings in the Company of 50,000
common shares each, with neither Partner holding more than 0.25% of the
Company's outstanding common shares.

    ABOUT Naturally Advanced Technologies, Inc.

    Naturally Advanced Technologies Inc. is committed to unlocking the
potential of renewable and environmentally sustainable biomass resources from
hemp and other bast fibers. The Company, through its wholly owned subsidiary,
Crailar Fiber Technologies Inc., is developing proprietary technologies for
production of bast fibers, cellulose pulp, and their resulting by-products, in
collaboration with Canada's National Research Council and the Alberta Research
Council. CRAILAR(R) technology offers cost-effective and environmentally
sustainable processing and production of natural, bast fibers such as hemp and
flax, resulting in increased performance characteristics for use in textile,
industrial, energy, medical and composite material applications. The Company
is also a provider of sustainable, environmentally friendly fibers and fabrics
through its apparel division HTnaturals. Founded in 1998 in response to the
growing demand for environmentally friendly, socially responsible clothing,
the Company adheres to a "triple bottom line" philosophy, respecting the human
rights of employees, the environmental impact of the Company's operations and
fiscal responsibility to its shareholders. See

    Neither the TSX Venture Exchange nor any regulatory authority accepts
    responsibility for the adequacy or accuracy of this news release.

    Forward Looking Statement Disclaimer

    This news release includes certain statements that may be deemed
"forward-looking statements". All statements in this news release, other than
statements of historical facts, are forward-looking statements.
Forward-looking statements or information are subject to a variety of risks
and uncertainties which could cause actual events or results to differ from
those reflected in the forward-looking statements or information and
including, without limitation, risks and uncertainties relating to: any market
interruptions that may delay the trading of the Company's shares,
technological and operational challenges, needs for additional capital,
changes in consumer preferences, market acceptance and technological changes,
dependence on manufacturing and material supplies providers, international
operations, competition, regulatory restrictions and the loss of key
employees. In addition, the Company's business and operations are subject to
the risks set forth in the Company's most recent Form 10-KSB, Form 10-QSB and
other SEC filings which are available through EDGAR at These are
among the primary risks we foresee at the present time. The Company assumes no
obligation to update the forward-looking statements.

For further information:

For further information: Investor Contact: Toby Reid, Investor
Relations, Naturally Advanced Technologies Inc., (604) 683-8582 x107,; Media Contact: Summer Facchini, Black Lab
Communications, (503) 830-5983,

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CRAiLAR Technologies Inc.

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