Natural and organic foods fuel the taste for the Vancouver 2010 Olympic and Paralympic Winter Games

    Hain Celestial Canada named first-ever official supplier of natural and
    organic grocery products at the 2010 Winter Games

    TORONTO, July 22 /CNW/ - Vancouver 2010 will be the first-ever Games to
feature a distinctly organic flavour with today's announcement that the
Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter
Games (VANOC) has welcomed Hain Celestial Canada as the Official Supplier of
natural and organic packaged grocery products for the 2010 Winter Games.
    Hain Celestial Canada - known for popular healthy foods such as Yves
Veggie Cuisine, Terra Chips, Earth's Best baby food and Imagine organic soups
- has received exclusive Official Supplier sponsorship rights in the natural
and organic packaged grocery products category for the 2010 Winter Games. The
agreement also includes sponsorship rights for the Canadian Olympic team for
Beijing 2008, Vancouver 2010 and London 2012. The agreement enables Hain
Celestial Canada to use 2010 Winter Games marks for promotional purposes.
    "As a Canadian company that operates in the Vancouver community, Hain
Celestial Canada is delighted to now be officially involved with an iconic
sport event that complements our values and brings worldwide attention to this
great province and to Canada," said Beena Goldenberg, General Manager, Hain
Celestial Canada. "We are dedicated to the spirit of the Games and providing A
Healthy Way of Life(TM); therefore, we jumped at the opportunity to showcase
healthy, sustainable living at the Vancouver 2010 Olympic and Paralympic
Winter Games through Hain Celestial Canada's natural and organic products."
    "Hain Celestial Canada's natural and organic food products are well known
around the world," said John Furlong, VANOC Chief Executive Officer. "As a
leader in using organic ingredients and recyclable packaging, Hain Celestial
and VANOC share a common commitment to minimizing their environmental impact.
We're pleased to have another sustainable and creative partner on board as we
work together to stage Canada's Games in 2010."
    Today's announcement was publicly celebrated by Hain Celestial Canada
through street events in downtown Toronto and Vancouver. In both cities, teams
of Hain Celestial Canada performers enacted a slow-motion pantomime of some of
the most popular summer and winter Olympic sports. Propelled by stirring
Aboriginal drummers, this event synthesized the key values of the 2010 Winter
Games - sport, culture and sustainability - into a striking visual spectacle
that highlighted Hain Celestial Canada's commitment to these same values.

    About Hain Celestial Canada

    Hain Celestial Canada is a subsidiary of The Hain Celestial Group, Inc.,
(NASDAQ:   HAIN). The Hain Celestial Group is a leading natural and organic food
company in North America and Europe. Hain Celestial Canada participates in
several natural food categories including brands such as Terra Chips(R),
Garden of Eatin'(R), Earth's Best(R), Casbah(R), Imagine(R), Yves Veggie
Cuisine(R), and Spectrum(R). For more information, visit:

    About VANOC

    VANOC is responsible for the planning, organizing, financing and staging
of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The
2010 Olympic Winter Games will be staged in Vancouver and Whistler from
February 12 to 28, 2010. Vancouver and Whistler will host the 2010 Paralympic
Winter Games from March 12 to 21, 2010. Visit
    VANOC's marketing program is focused on securing mutually rewarding
partnerships with shared values to generate sufficient revenue to host
successful Winter Games in 2010 and to leave a financial legacy for sport.
VANOC's Worldwide TOP Partners include Coca-Cola, Atos Origin, GE, McDonald's,
Omega, Panasonic, Samsung and Visa. VANOC's National Partners are Bell Canada,
Hbc, RBC Financial Group, GM Canada, Petro-Canada and RONA.
    VANOC's Official Supporters include Air Canada, BC Hydro, Bombardier Inc,
the British Columbia Lottery Corporation, Canadian Pacific, the Insurance
Corporation of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal
Canadian Mint and Teck Cominco Limited. VANOC's Official Suppliers are 3M,
Aggreko, Aquilini Investment Group, Birks, Britco, Canada Post, Canwest
Publishing Inc., Dow Canada, EPCOR, Garrett Metal Detectors, General Mills,
Hain Celestial Canada, Haworth Canada, Millennium Development Corporation,
Nortel, Purolator, Saputo, Sleep Country Canada, Sun Microsystems of Canada,
The Globe and Mail,, TransCanada, Vancouver Airport Authority,
Vincor Canada, Weston Bakeries and Workopolis.

For further information:

For further information: The Idea Workshop, For: Hain Celestial Canada,
Stephanie Janda, (416) 504-3977 x.27,; VANOC,
Katie Green, (778) 328-6473,

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