NATIONAL Public Relations acquires award winning interactive agency, Sonic Boom Creative Media

    TORONTO, Oct. 6 /CNW Telbec/ - NATIONAL Public Relations Inc. announces
that it has acquired the award-winning interactive agency, Sonic Boom Creative
Media Inc. Based in Toronto, Sonic Boom is known in Canada and internationally
for its innovative and creative digital campaigns.
    "Online communications has fundamentally and permanently changed how
consumers and stakeholders are informed, connect and form opinion. Our merged
organization ensures clients will continue to receive the most sophisticated
and comprehensive communications counsel on-line and off," said John Crean,
national managing partner, NATIONAL Public Relations.
    "NATIONAL is our ideal partner with whom to merge our operations. Their
dominant position in communications consulting combined with our leading-edge
interactive media offering and creative approach will provide our clients with
unmatched strategic and tactical firepower," said Alex Pejcic, vice-president,
managing director, Sonic Boom.
    Over the past 12 months, NATIONAL has experienced unprecedented demand
for digital communications counsel across all practices and all offices. The
decision to acquire Sonic Boom in Toronto is a response to the escalating
client demand for a seamless, integrated and innovative digital approach to
complement overall communications strategies. The companies have worked
together on numerous projects and share a working culture that values
creativity and tangible business results.
    Sonic Boom Creative Media Inc. will continue to operate as Sonic Boom and
will move into NATIONAL's Toronto office within months.

    Sonic Boom is a full-service interactive agency. Since 1998, Sonic Boom
has partnered with leading brands such as SIRIUS Satellite Radio, Jamieson
Laboratories, TIMEX, and Honda on a wide array of interactive initiatives.

    NATIONAL is the largest public relations consultancy in Canada with
offices in Victoria, Vancouver, Calgary, Toronto, Ottawa, Montreal, Quebec
City, Saint John, Halifax, New York and London. The firm offers corporate
communications, investor relations, public affairs, marketing, technology and
healthcare communications services to a broad range of leading corporate,
government and institutional clients. A subsidiary of RES PUBLICA Consulting
Group, the firm is affiliated internationally with Burson-Marsteller.

For further information:

For further information: John Crean, (416) 848-1439, Cellular: (416)

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