National Media Education Week 2007 Kicks Off with an "e-Parenting" Theme

    OTTAWA, Nov. 5 /CNW Telbec/ - Media Awareness Network (MNet) and the
Canadian Teachers' Federation (CTF) today hosted the opening ceremony for
National Media Education Week 2007 ( in
Ottawa. The goal of the week is to encourage and promote media literacy in
Canadian homes, schools and communities.
    This year's theme - "e-Parenting" - encourages the active involvement of
parents in their children's cyberworld. "Our research clearly shows that
parents want to be involved in their children's Internet use," says Cathy
Wing, Acting Executive Director of Media Awareness Network. "We also know that
parental involvement has a positive effect on kids' online behaviour."
    In response to these findings, MNet produced and distributed in 2006 a
school-based workshop program - Parenting the Net Generation - with support
from Bell and the Canadian Home and School Federation. This year, during
National Media Education Week 2007, MNet is launching a complimentary
French-language program online called Devenir e-Parent: Un tutoriel pour
suivre vos enfants en ligne (
    "Our studies show children learn more effectively and quickly if their
parents are involved," says CTF President Emily Noble. "As teachers, we firmly
believe in the parent-teacher team approach to lead children safely and
intelligently as they surf the Web. We highly praise the Media Awareness
Network for developing user-friendly workshops and this tutorial for parents.
We certainly believe these tools will go a long way in bridging the gap of
information between youth and adults."

    MNet research shows that:

    - 91% of parents believe it is their responsibility to teach their
      children how to use popular media
    - 89% of parents strongly agree it is important for young people to learn
      how to use the Internet safely, wisely and responsibly
    - 99% of Canadian teachers and teacher-librarians strongly agree that
      children and young people should learn critical thinking skills about
      the media

    This month, media literacy activities are unfolding in schools and
communities across Canada - for example, Kananaskis, in Alberta, Lunenburg, in
Nova Scotia, and Osoyoos, in British Columbia. (See more events at In addition, teacher and parent
organizations - the Canadian Home and School Federation, the Commission
nationale des parents francophones and Education International, to name three
- are showing support for National Media Education Week 2007 through
e-Parenting events, print and online articles and Web links.

    Media Awareness Network ( is a Canadian
not-for-profit centre of expertise and excellence in media education. MNet's
vision is to ensure children and youth possess the necessary critical thinking
skills and tools to understand and actively engage with media.
    Canadian Teachers' Federation ( speaks for
220,000 teachers in Canada as their national voice on education and related
social issues. CTF membership includes Member Organizations in every province
and territory in Canada as well as an Affiliate Member in Ontario.

    National Media Education Week 2007 sponsors:

    Presenting (Gold) sponsor: CTVglobemedia
    Silver sponsors:           TELUS
                               Bell Canada
    Bronze sponsors:           la Régie du Cinéma

    Devenir e-Parent was made possible by financial contributions from the
Francommunautés virtuelles program at Industry Canada and Bell Canada.

For further information:

For further information: visit or contact:
Cathy Wing, Acting Executive Director, Media Awareness Network, (613)
224-7721, ext. 227,; Francine Filion, Director of
Communications, Canadian Teachers' Federation, (613) 232-1505, ext. 630,

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