National Film Board of Canada and Sheffield Doc/Fest launch "Cross-Media Challenge"

    $10,500CAD/5,000 pnds stlg co-production competition for innovative
    content creators

    MONTREAL, Sept. 19 /CNW/ - The National Film Board of Canada (NFB) and
the Sheffield International Documentary Festival in the United Kingdom are
pleased to issue a call for proposals for a new cross-media competition called
    The CROSS-MEDIA CHALLENGE is a co-production competition for innovative,
interactive, socially engaged content with applications for mobile and
broadband. It will award one producer a $10,500CAD/5,000 pnds stlg
co-production development deal with the NFB. Deadline for entries is October
12, 2007. Three semi-finalists will be invited to present their projects at a
panel session during the Sheffield Doc/Fest on November 10. The winner will be
announced at the DigiDocs 360 program at the Sheffield Doc/Fest.
    The Sheffield International Documentary Festival takes place November 7 -
11, 2007, in Sheffield, England.

    About the Challenge

    Inspired by the NFB's legendary Challenge for Change program of community
filmmaking, today's NFB is adapting the adage "think globally, act locally" to
develop socially engaged media projects relating to issues such as the
protection of the environment, health care, human rights, poverty and violence
against women. How can we inspire an exchange of story-telling practices among
diverse communities? How can we use media creatively to foster an
international dialogue on issues that have local roots? How can we unleash the
creative talents of marginal voices and communities and make them heard?
    Eligible projects must be cross-platform and multi-platform involving the
best features of each medium to ensure maximum audience participation.
Projects should take full advantage of the range of new platforms, with
particular emphasis on interactive, mobile and on-line. Projects must
demonstrate direct contact and interaction with communities as part of the
development plan. Projects must be documentary based.
    The winner of the first NFB Cross-media challenge was announced in June
2007 at the Banff Television Festival. The winning project, Who We Are
(, harnesses the potential of multiple platforms to engage
Canadians in an exchange on the subject of immigration, giving people who are
helping to create a new Canadian cultural heritage a new way to share their
stories. Who We Are is co-produced by Kung Fu Numerik, Turbulent Media and the
    With this collaboration between the NFB and the Sheffield Doc/Fest, this
newest installation of the Cross-Media Challenge is taking on an international

    For more information on the CROSS-MEDIA CHALLENGE, visit

    For more information on DigiDocs 360, visit

    About the National Film Board of Canada

    The National Film Board of Canada produces and distributes bold and
distinctive social issue documentaries, auteur animation and digital content
that provide the world with a unique Canadian perspective. Since its founding
in 1939, the NFB has created over 12,000 productions and won over 5000 awards,
including over 90 Genie Awards. The NFB also won its 12th Oscar(R) this year
for the animated short The Danish Poet, directed by Torill Kove and
co-produced by Norway's Mikrofilm AS and the NFB. The NFB is renowned for its
technical innovations and is a leader in content for new platforms. For more
information about the NFB or to order films, go to or call

For further information:

For further information: Media Contact: Pat Dillon-Moore, Publicist,
Cell: (514) 206-1750, Office: (514) 283-9411,; For More
Information: Elena Villegas, Programming & Reporting Coordinator, (514)

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