National Fair Trade Weeks 2007: "Fair Trade Works! Ten years of changing lives"

    OTTAWA, April 23 /CNW Telbec/ - National Fair Trade Weeks 2007 will take
place between May 1st and 15th. The annual campaign is designed to increase
awareness about Fair Trade among Canadians and to support creative ways of
bringing Fair Trade to the street. The year 2007 marks the sixth edition of
National Fair Trade Weeks and coincides with the tenth year anniversary of
TransFair Canada, the certification body for Fair Trade products.
    The theme of this year's National Fair Trade Weeks is: "Fair Trade Works!
Ten years of changing lives." Because Fair Trade does work and gives results;
it is a pragmatic tool which contributes to poverty alleviation in developing
countries. In 2006, Canadians have been very responsive to Fair Trade, with a
57% increase in volume (kg) of Fair Trade Certified products sold in Canada.

    Fair Trade works:

    - for producers and workers in the South: by providing a fair and stable
      price for their products, more direct relationships with importers,
      good working conditions and dignity
    - for the environment: by making sure that Fair Trade Certified products
      are cultivated with little or no use of chemicals and pesticides and
      following sound environmental practices
    - for communities in the South: by providing better access to education
      and health services as well as improved infrastructures, thanks to the
      Fair Trade premium for social development, as well as limiting rural
    - for the consumers: by giving them access to high quality products,
      while ensuring that the fair trade products they buy improve the lives
      of small, marginalized producers in developing countries

    The growth of the Fair Trade movement in Canada as well as the success of
National Fair Trade Weeks has been made possible with the involvement and hard
work of a wide range of people, organizations and companies. For its tenth
anniversary, TransFair Canada is proud to highlight the important contribution

    - 10 Fair Trade pioneers in Canada
    - 10 first licensed companies
    - 10 first southern cooperatives to sell Fair Trade Certified products in

    Profile and contact info on those individuals and companies will be made
available soon.

    For more information on National Fair Trade Weeks 2007 and for a list of
events taking place all across Canada go to:

For further information:

For further information: National Fair Trade Weeks 2007: Nathalie
Rodrigue, (613) 563-3351, ext.22,; TransFair
Canada's tenth anniversary and for media enquiries: Chantal Havard, (613)
563-3351, ext.21,

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