NADbank 2008: Globe and Mail Has Largest Combined Print & Online Readership of Any Newspaper



    TORONTO, March 25 /CNW/ - The 2008 newspaper readership data released
today by NADbank shows The Globe and Mail has the largest combined print and
online readership of any newspaper in Canada; a weekly average of 2.93
million, up 4 per cent from last year.
    "The Globe's combined print and online strategy continues to pay off.
These numbers underscore the Globe and Mail's trusted, leadership position in
the Canadian market," commented Phillip Crawley, Publisher and CEO, The Globe
and Mail. "Quality content, a strong brand, and aggressive innovation win out
by delivering strong readership."
    The Globe's online readership continues to grow - up 16 per cent over
last year to a weekly average of 1,110,400.
    The Globe and Mail's newspaper performance remains strong with average
weekday readership of 902,800 and average Saturday readership of 1,001,700. In
addition, The Globe has the largest readership of all weekday newspapers in
the key demographics: household incomes of $100K and greater; personal incomes
of $100K and greater; university educated; and managers and professionals,
among others.
    The Globe continues to dominate the national newspaper market with
national weekday readership 107 per cent greater and Saturday readership 126
per cent greater than that of the National Post. In addition, The Globe enjoys
a 122 percent advantage in online readership and a 96 per cent advantage in
net print/online combined.
    The Globe's investment in expanding its Vancouver product and editorial
coverage has paid off with an increase of weekday newspaper readership of 17
per cent.

    The Globe and Mail, Canada's national newspaper, is a division of
CTVglobemedia, a dynamic multi-media company, which also owns CTV Inc.,
Canada's number-one private broadcaster.


    (*) Note: all numbers based on NADbank data for 49 markets.





For further information:

For further information: Nancy Evans or Teresa Pagnutti, (416) 969-2704,
(416) 969-2721, nevans@environicspr.com, tpagnutti@environicspr.com

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