NACR Helps Leading Steelmaker Use Avaya IP Telephony to Establish a Just-in-Time Market Advantage

    (*) Avaya's North American 'BusinessPartner of the Year for Services'
    Teams with Avaya Global Services to Keep Charter Steel's
    Communications Network Finely-tuned

    EAGAN, MN, March 22 /CNW/ -- NACR knows that when a company has a lot
riding on the line, communications can make the difference between success and
    That's certainly true for Charter Steel, one of the nation's leading
steelmakers, and an NACR customer.  Charter often has to turn production
schedules on a dime to meet the needs of the "Big Three" automakers --
sometimes receiving just two hours notice before a delivery is due.  If a call
fails to reach the company's sales staff, orders are missed, revenues are lost
and Charter Steel's reputation as a just-in-time vendor is damaged.
    To serve its critical communications needs, Charter uses an IP telephony
solution from Avaya Inc. (NYSE:   AV), a leading global provider of business
communications applications, software and services.  The company's 1,000
employees are served by an IP Telephony network linking 11 locations powered
by Avaya's industry-leading Communication Manager IP telephony software
running on Avaya servers and gateways.
    NACR plays a critical role keeping Charter's network finely tuned --
teaming with Avaya Global Services to augment its own capabilities.  NACR
serves as Charter's single-point of contact to coordinate a seamless continuum
of services delivered both by Avaya Global Services and NACR personnel
certified in Avaya technology.
    "There are just two of us on the Charter Steel telecommunications team
who are responsible for the communications companywide," said Peter Schwei,
telecommunications manager, Charter Steel.  "If we didn't have a strong
services partner, we couldn't provide the level of service to our company that
we do."
    Based on growth in services and success in partnering with Avaya to
deliver superior services to clients like Charter Steel, NACR was named Avaya
Services BusinessPartner of the Year.
    Charter Steel's network is monitored remotely around-the-clock using
patented Avaya EXPERT Systems(SM) Diagnostics tools.  NACR software
specialists manage Charter's software licenses and upgrades, and revamped call
routing tables to save the company nearly $2,000 per month in toll charges
using across-the-board "least call routing." They've installed a new Avaya
Unified Communications Center Speech Access Server so Charter's road warriors
can use speech commands to dial into the company network, manage messages,
make and receive calls and access critical business information.  They've also
upgraded field locations to Avaya Modular Messaging so workers can access and
manage both their voice and email messages from a single mailbox via computer
or phone.  NACR even helped Schwei locate qualified service techs outside of
the U.S. to support the company's international locations.
    As a next step, NACR is coordinating a quality assessment review of
Charter Steel's Avaya network to make certain all components are working as
designed and to see where changes can be made to improve performance.
    "NACR is very knowledgeable, exhibits great follow-through and works with
us as a seamless extension of our business," Schwei said.  "They've proven
themselves and shown they are a true, value-added partner."

    About Avaya

    Avaya delivers Intelligent Communications solutions that help companies
transform their businesses to achieve marketplace advantage. More than 1
million businesses worldwide, including more than 90 percent of the FORTUNE
500 (R), use Avaya solutions for IP Telephony, Unified Communications, Contact
Centers and Communications-Enabled Business Processes. Avaya Global Services
provides comprehensive service and support for companies, small to large. For
more information visit the Avaya Web site,

    About NACR

    NACR is a certified Avaya Platinum BusinessPartner, Three-Star Service
Provider and six-time Avaya BusinessPartner of the Year.  Headquartered in
Eagan, Minn., NACR was launched in 1993 with only five employees.  Today, the
company has approximately 400 employees and 55 locations across the country
dedicated to designing, implementing and servicing the Avaya product line. For
more information about NACR, call 1-888-321-NACR (6227) or visit us online at

For further information:

For further information: Media Relations: Deb Kline, (908) 953-6179,, or Investor Relations: Matt Booher, (908) 953-7500,, both of Avaya Web Site:

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