NAC Orchestra launches electronic newsletter - Technology and support provided by Ottawa-based Prospectics

    OTTAWA, March 22 /CNW Telbec/ - Prospectics (, an
Ottawa-based provider of online customer communications and lead nurturing
technologies, today announced an exclusive contract with the National Arts
Centre in which Prospectics will manage the NAC Orchestra's customer
communications activities through the timely delivery and distribution of its
new electronic newsletter Prestissimo.
    "Organizations are under increasing pressure to be more innovative in how
they communicate with their patrons and very careful about how they allocate
resources and funds," said Chris Neil, president and founding member of
Prospectics. "One way to maximize resources and increase customer touch is to
minimize the use of paper and to automate the instant delivery of news and
information. We are very pleased with this ongoing relationship with the NAC:
they have creatively embraced technology to not only manage costs, but to
improve their communications with patrons."
    "The NAC Orchestra will continue to provide its subscribers with the
behind-the-scenes news of the Orchestra that they are used to receiving by
mail. But this tool allows us to inform them about events and news at the NAC
more immediately and more frequently. The electronic newsletter will be
monthly rather than three times a year, allowing us to establish stronger
relationships with our patrons," said NAC Orchestra Communications Officer
Jane Morris. "Prospectics is a catalyst in reducing costs and increasing our
visibility - all without having an impact on our ticket prices."
    The first issue brought this immediate feedback from subscriber Li Ming
Huang: "I'm just writing a quick note to let you know that I much prefer the
e-format. It not only saves trees, but also saves costs for the NAC, and is
less work for me to dispose of once I finish my reading."
    With online newsletters and upcoming event information delivered in real
time, NAC patrons can choose the type of information they receive. In addition
to the newsletter for Orchestra subscribers, patrons can sign up to receive
house programmes in advance, and for regular ebulletins. The Prospectics tool
allows patrons to customize the incoming information. They can also
immediately adjust their requirements through the Prospectics platform, as the
tool is customizable to suit the diverse interests of the NAC's valued

    About the NAC

    The NAC is the only multidisciplinary, bilingual performing arts centre
in North America, and one of the largest in the world, showcasing the best in
Canadian talent and presenting exceptional performers from around the world.
The organization was created by an Act of Parliament to be Canada's signature
in the performing arts, and launched in 1969 as one of Canada's centennial
gifts to its citizens.

    About Prospectics

    Prospectics ( is an innovative, Ottawa area based
start-up. The Company delivers online customer communication and lead
nurturing technologies in both full service and self service, hosted
environments. Prospectics serves companies across North America allowing
marketing teams to maximize their impact and minimize their investment.
Working in a hosted environment empowers teams to rapidly implement solutions
with out the need for internal IT resources or expensive hardware. Prospectics
fuels growth and improves ROI for companies in the Internet age.

For further information:

For further information: Chris Neil, (613) 220-0033,;

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