N49 gives away iPhones to Canadians

    TORONTO, Nov. 14 /CNW/ - N49 has launched an all-Canadian platform for
local search and business reviews. www.n49.ca - part business directory, part
online community, and entirely democratic, n49 local listings are displayed in
an order determined by how popular a business is with members.
    In an effort to encourage Canadians to begin writing local business
reviews, the company will award one iPhone per week for the featured review of
the week. Photos and even video can be added to enhance the reviews.
    The company's president, Rick Silver, estimates that Canadians are at
least a year or two behind their American counterparts. "Online business
reviews," Silver notes, "are becoming an increasingly used resource for
Americans searching for local businesses." He encourages Canadian small
businesses to send their customers online to write reviews. Businesses in
major US cities, such as Boston, San Francisco, and Chicago, often have
hundreds of consumer reviews on similar directories. "think of it as
word-of-mouth advertising," Silver says, "and it is one of the most trusted
ways of getting your message out."
    The proliferation of online reviews clearly changes the game for local
merchants. "It's no longer about the plumber with the biggest ad or the one at
the top of Google. It will be the local merchant or service provider with the
best online reputation," added Silver.
    To further encourage consumers to rate and review local companies, n49
has also announced it will be running with DONATION DOLLARS until the end of
2008. With this innovative program n49 will donate one dollar to charity for
each and every qualifying business review written. Members can even select
from a list of 25 Charities that will receive the dollars for their reviews.
"Our goal is to donate $100,000 to charity between December 2007 and December
2008," said Silver.

    Any consumer can:
    -   Review a business with photos or video
    -   Edit business info in real time - wiki style
    -   make friends, share info and send messages
    -   set up a personal URL at Kat.n49.ca, JennyK.n49.ca, silver.n49.ca and
        so on.

    N49 has also announced a new program that gives any business in Canada a
free website. "About half of all Canadian small businesses still do not have
an internet presence," said Silver. "This is a major hurdle in creating a
better local search experience," added Silver. The website can be set up in
just minutes and includes a free web address. Businesses can choose from a
range of templates and add unique content including a photo gallery.

    Any business can:
    -   List for free or advertise in any of over 1,000 sites - eg
    -   Set up a free website, complete with hosting.
    -   Register a free web address eg. Elite.Landscaping.ca or

    Detailed information about the iPhone contest, Donation Dollars, and free
business websites can be found at www.n49.ca.

    About n49: N49 Interactive Inc. is a Toronto based Internet media company
that has been working with Canadian small and medium-sized businesses since
2001. In addition to the new www.n49.ca network, N49 operates other business
directories in the home improvement and wedding and event industries. All
company portals are supported by a backbone of thousands of generic domain
names, such as www.dining.ca, www.schools.ca and www.weightloss.ca.

For further information:

For further information: Rick Silver, N49 Interactive Inc., (416)
385-2433 x 227, rick@n49.com

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