MySpace Launches First Mobile Initiative in Canada with Rogers Wireless Partnership

    World's Largest Lifestyle Portal Partners With Canadian Wireless Industry
Leader to Offer MySpace Mobile on Rogers Wireless

    LOS ANGELES, August 13 /CNW/ - MySpace, the world's leading lifestyle
portal, today announced an exclusive partnership with Rogers Wireless,
Canada's largest wireless voice and data communications services provider, to
offer MySpace functionality to Rogers Wireless customers on select mobile
phones. The landmark deal marks MySpace's first mobile partnership in Canada
and gives Rogers Wireless customers exclusive access to MySpace Mobile's rich
tool set including the ability to edit MySpace profiles, view and add friends,
post comments and blogs, send and receive MySpace messages - all from the
mobile phone.

    "It's our goal to offer our users the ability to connect to their MySpace
friends in any country, at anytime, anywhere," said Travis Katz, SVP and
General Manager of MySpace International. "We're thrilled to partner with
Rogers Wireless in our efforts to further on-the-go connectivity across
Canada. We're seeing incredible uptake worldwide for MySpace Mobile
initiatives and we're excited to bring this functionality to our MySpace
Canada community."

    "As Canada's leading wireless carrier, Rogers Wireless continues to offer
the latest innovations today's youth want in mobile technology. Back-to-school
is a very busy social scene, and with MySpace Mobile on wireless phones,
customers have even more ways to stay in touch," said John Boynton, SVP &
Chief Marketing Officer, Rogers Wireless.

    MySpace Mobile on Rogers Wireless provides the most compelling features
and functionality of the MySpace global community, translated for an
easy-to-use and feature-rich experience on a mobile device, including the
ability to:

    Post Comments or Blog Entries

    Rogers customers will be able to post new blog entries, update existing
blogs, and make comments to other users' blogs or MySpace profile pages.

    Search for Friends

    MySpace Mobile allows Rogers customers to perform friend searches giving
users the opportunity to "click-to-add" friends into their network. Roger
customers also have the ability to view the friend list of any MySpace

    Respond to Mail

    Rogers customers don't have to wait until they are in front of a computer
to read and reply to their MySpace messages. From their phones, they have the
ability to send messages to their MySpace friends, read and reply to messages
sent to them, as well as view and manage friend requests.

    Update/Edit Profile

    MySpace Mobile enables users to update and edit their MySpace profile
on-the-go in real time.

    View Bulletins

    Rogers customers will be able view bulletins sent from their friends on
their MySpace profile pages.

    The announcement today comes on the heels of the official launch of
MySpace's Canadian community in May 2007. The MySpace Canada site is fully
localized and available online in both French ( and
English (

    MySpace Canada's local community is part of MySpace's existing global
network with localized sites in 18 international territories including the
United States, UK, Japan, Australia, France, Germany, Ireland, Italy, Spain,
Mexico, Canada, Netherlands, New Zealand, Latin America, Switzerland, Sweden,
and Austria. MySpace boasts more than 115 million member profiles worldwide
according to comScore Media Metrics.

    About MySpace

    MySpace, a unit of Fox Interactive Media Inc., is the premier lifestyle
portal for connecting with friends, discovering popular culture, and making a
positive impact on the world. By integrating web profiles, blogs, instant
messaging, e-mail, music streaming, music videos, photo galleries, classified
listings, events, groups, college communities, and member forums, MySpace has
created a connected community. As the first ranked web domain in terms of page
views(a), MySpace is the most widely used and highly regarded site of its kind
and is committed to providing the highest quality member experience. MySpace
will continue to innovate with new features that allow its members to express
their creativity and share their lives, both online and off. MySpace's
international network includes localized community sites in the United States,
France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland,
Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America and
the United Kingdom. Fox Interactive Media is a division of News Corp.

    (a) Among the top 2000 domains comScore Media Metrix, June 2007. For more
information on comScore Networks, please go to

For further information:

For further information: MySpace Dani Dudeck, 310-969-7148 Tracy Akselrud, 310-969-2813 or
Rogers Wireless Odette Coleman, 416-935-6441

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