MyScreen appoints Media Profile as public relations and investor relations agency of record

    TORONTO, June 26 /CNW/ - MyScreen Mobile, Inc. ("MyScreen") (Pink Sheets:  
MYSL, Frankfurt: WICI), today announced that it has appointed Media Profile as
its agency of record for public relations and investor relations services.
Media Profile will provide full investor relations services, plus strategic
public relations counsel for MyScreen's global marketing and communications
    "MyScreen is poised to revolutionize the mobile communications industry
with an innovative marketing and advertising tool that is attractive to
subscribers, advertisers and wireless carriers," said Christine Barisheff,
Vice President, Communications of MyScreen. "Media Profile is the right fit
for us. They have a solid understanding of the mobile communications industry
and a solid financial communications track record that will help facilitate
our growth internationally."

    About Media Profile

    Media Profile is one of Canada's largest full service public relations
firms, providing the highest standard of communications planning and execution
to leading corporations, the public sector and not-for-profit organizations.
Media Profile is based in Toronto, with offices in Vancouver and Montreal, and
is a member of Public Relations Organisation International, a global network
of independent public relations agencies who manage international brands and
global PR programs. In 2007, Media Profile was awarded the "Best Large PR
Agency" award by the Toronto Chapter of the International Association of
Business Communicators.

    About MyScreen

    MyScreen (Pink Sheets:   MYSL, Frankfurt: WICI) is an innovative marketing
and advertising tool within the mobile communication industry, establishing
both a permission and incentive-based marketing model that allows mobile
subscribers to be compensated for allowing targeted advertisements to appear
on their cell phone or mobile device in the form of images, SMS and video at
the end of a call.
    MyScreen is now strategically positioned to launch in any market
globally. Advertisers wishing to participate should contact the advertising
department at; users wishing to become part of the launch
are invited to pre-register at

    This press release contains "forward-looking" statements within the
meaning of Section 21A of the Securities Act of 1933, as amended, and
Section 21E of the Securities Exchange Act of 1934 as amended. Such statements
involve certain risks and uncertainties associated with an emerging company.
Actual results could differ materially from those projected in the
forward-looking statements as a result of risks and other uncertainties
affecting the company, including those discussed in MyScreen Mobile reports
and other documents filed with the U.S. Securities and Exchange Commission.

For further information:

For further information: Danielle Restivo, Account Director, Media
Profile,, (416) 504-8464

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