My Funny Valentine

    Canadians want to "lol" this V-Day

    TORONTO, Feb. 14 /CNW/ - A sonnet may be oh-so-sweet, but when it comes
to Valentine's Day allure, most Canadians say laughter is what's truly sexy.
    In fact, a new 2009 Ipsos-Reid survey, commissioned by Pfizer Canada, the
makers of VIAGRA(R); highlights a sexy shared sense of humour as one of the
most important qualities Canadians appreciate about their Valentine. And,
according to the survey, lovers of all ages appreciate a comedic Cupid!

    Laughter is forever, eh?
    92% of Canadians rate laughter as one of the world's greatest
aphrodisiacs and say it's an important element (96%) when it comes to keeping
sex and romance alive. In fact, Canadians overwhelmingly believe that couples
who laugh together are generally closer (99%) and enjoy a better sex life over
the long run (95%). Interestingly, women are slightly more likely than men to
rate laughter as one of the world's greatest aphrodisiacs (94% for women
compared to 91% for men).
    But while everyone seems to agree that laughter is an essential
relationship enhancer, 66% of Canadians admit they should put more effort into
making their partner laugh more often. One in four say they only find
something to laugh about two to three times a week; and 8% say they laugh with
their partners once a week.

    How do I love thee? Let me count the laughs

    What tickles Canadian couples' funny bones and makes them laugh most?
Survey respondents who were in a relationship ranked their reasons to laugh as

    -   Life - we're always laughing at something          51%
    -   Spending time with family and good friends         43%
    -   A funny TV show or live event                      39%
    -   Something funny the kids or grandkids said         35%
    -   An inside joke                                     23%
    -   Trying something new to liven up the relationship   9%

    About the V-Day Survey

    The survey was conducted on January 28th, 29th and February 3rd through an
online consumer panel of 1,012 respondents (468 males and 544 females). The
sample was balanced by region; according to census data, and has an accuracy
rating +/- 3 per cent, 19 times out of 20.

    About Pfizer
    Pfizer Canada Inc. is the Canadian operation of Pfizer Inc., the world's
leading pharmaceutical company. Pfizer discovers, develops, manufactures and
markets prescription medicines for humans and animals, including VIAGRA(R).
    At Pfizer, we're working for a healthier world. For more information,
    (R) Pfizer Products Inc., owner/ Pfizer Canada Inc., licensee

For further information:

For further information: and for regional highlights, please contact:
David Weinstein, Catherine Héroux or Debra Quinn at Strategic Objectives, Tel:
(416) 366-7735, Toll Free: 1-866-366-7733, Fax: (416) 366-2295, E:; Heather Bisset, Corporate Communications,
Pfizer Canada Inc., Tel: (514) 695-0500, E:

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