Breast cancer, pink ribbons and mushrooms; what's the connection?
TORONTO, Sept. 20, 2011 /CNW/ - Breast cancer is the most common cancer
in Canadian women. According to the Canadian Cancer Society, in 2010 an
estimated 23,200 women were diagnosed with breast cancer, and sadly
5,300 will die of it.
"Breast cancer has touched most of our lives and we've all seen,
firsthand, how devastating it can be," says Nick Pora, past President
of Mushrooms Canada. "Personally speaking, I watched my sister-in-law
courageously battle breast cancer. It's in everyone's family or circles
of friends, and that's why I'm so proud that Canadian mushroom farmers
and the Breast Cancer Society of Canada are working together again to
raise research dollars."
Mushrooms Go Pink
"From September 19th to November 11th, you will find fresh Canadian mushrooms packed in pink trays with a
pink ribbon on the label," says Frank Moscone, President of Mushrooms
Canada. "For every pound of mushrooms sold in the pink packages,
Canadian mushroom farmers will make a contribution to the Breast Cancer
Society of Canada."
Looking for other ways to help? Log onto Facebook and join the
"Mushrooms Go Pink" group. For every person who joins the group on
Facebook, Mushrooms Canada will donate $0.10, to a maximum of $5000.00,
to the Breast Cancer Society of Canada.
In 2010 the Mushrooms Go PINK campaign raised 150% of its initial goal.
"Mushroom Canada's 2010 campaign far exceeded our expectations, raising
$61,128.18 for breast cancer research, with pink trays in the grocery
stores providing tremendous awareness to our cause," says Dawn
Hamilton, Fund Development Co-ordinator for BCSC. "The Breast Cancer
Society of Canada is absolutely thrilled to once again be part of
Mushrooms Go PINK. We look forward to a successful 2011."
The Power of Mushrooms
What exactly is the connection between mushrooms and breast cancer?
Reports by Dr. Shiuan Chen of the City of Hope Cancer Centre in Los
Angeles state that fresh mushrooms may have anti-tumour properties.
Mushrooms contain Conjugated Linoleic Acid; and CLA suppresses a natural
substance in the body called aromatase. By blocking aromatase,
physicians can reduce the levels of circulating estrogen in
post-menopausal women. That is important because, according to the
Canadian Cancer Society, high levels of estrogen are associated with a
higher risk of breast cancer.
"Diet is a key consideration for disease prevention because it is
something that everyone can control," says Dr. Chen. "Our research
shows that women may benefit from a balanced diet, which includes about
3.5 ounces of mushrooms per day."
White button, portabella, crimini and shiitake mushrooms showed
significant inhibitory effects with large mushrooms having the
Fresh Mushrooms - Good for Life
Even though they look simple, mushrooms have a whole lot going for them
in the nutrition department. A great way to add some tasty nutrients to
everyday meals is to include fresh mushrooms. One hundred grams (100 g)
of fresh mushrooms count as 1 serving of Fruits & Vegetables. Mushrooms
are also low in calories, carbs and fat, they provide vitamins,
minerals, fibre, antioxidants, and are the only vegetable with Vitamin
D. Not to mention they have no cholesterol or sodium.
For more information on breast cancer & mushrooms, nutrition tips, and
delicious recipes visit www.MushroomsGoPINK.ca.
About Mushrooms Canada:
Mushrooms Canada was founded in 1955 as a voluntary, non-profit
organization whose members are dedicated to the production and
marketing of fresh mushrooms in Canada. Mushrooms Canada advocates food
safety, good nutrition and the proper care and handling of fresh
Canadian mushrooms. For more information on Mushrooms Canada visit www.mushrooms.ca.
About Breast Cancer Society of Canada:
The Breast Cancer Society of Canada is a registered, national,
not-for-profit, charitable organization dedicated to funding Canadian
breast cancer research into the detection, prevention, treatment and to
ultimately find a cure for the disease that women fear most. For more
information visit www.bcsc.ca.
Funding for this project has been provided in part by the Ontario
Ministry of Agriculture, Food & Rural Affairs and the Ontario Market
SOURCE Mushrooms Canada
For further information:
Brittany Stager, Marketing Manager, Mushrooms Canada
519-829-4125 | firstname.lastname@example.org