Multiplied Media's Poynt mobile local search application surpasses 400,000 users

    Over 75 percent of user base performed queries in April

    CALGARY, May 25 /CNW/ - Multiplied Media Corporation (TSX:V MMC), a
Calgary-based provider of mobile local search services, today announced that
Poynt, its award-winning application, has surpassed 400,000 users.
    Every day, between ten and 15 percent of Poynt's user base is active,
performing an average of two queries each. The weekly return user number
averages 40 percent and over 75 percent of users used Poynt in the month of
April, generating over 1.5 million queries. As additional features, such as
people and restaurant search, are integrated in the coming months, it is
projected that the average number of daily queries will increase by ten
percent and repeat usage will be even stronger.
    "According to the February 2009 Pinch Media report 'iPhone AppStore
Secrets,' ten percent of free iPhone application users continue to use the
application after one week, only four percent are still using the application
after one month and long-term audiences of average iPhone applications
generally diminish to one percent of total downloads," reported Andrew Osis,
CEO, Multiplied Media. "With the repeat daily and weekly usage Poynt is
experiencing, and the high percentage of Poynt users in April, we are
extremely pleased to be well above industry norms in terms of continued
application usage."
    The Poynt application is available for the BlackBerry(R) Pearl(TM) and
BlackBerry(R) Curve(TM) series smartphones, as well as the BlackBerry(R)
Bold(TM) and BlackBerry(R) Storm(TM) and takes advantage of capabilities
including locates by GPS(*) and cell tower, click-to-call, click-to-map and
    Poynt is a free application(xx) and is available to BlackBerry(R)
smartphone owners in Canada, the United States and Germany. Poynt is available
for download on BlackBerry App World(TM) ( or by
visiting from your BlackBerry(R) Browser.

    (*)    Requires a GPS-enabled BlackBerry smartphone.

    (xx)   Wireless charges may apply. Please check with your wireless
           service provider.

    About Multiplied Media Corporation
    Multiplied Media ( has developed the award-winning
application Poynt (, the mobile local search service available
over BlackBerry smartphones. Through agreements with directory and vertical
content providers in Canada, the United States and Europe, Poynt simplifies
finding and connecting with businesses, retailers and events wherever and
whenever it is most convenient for the consumer. Headquartered in Calgary, AB,
Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol

    Forward Looking Statement
    Certain statements in this press release, other than statements of
historical fact, may include forward-looking information that involves various
risks and uncertainties. Forward-looking statements are often, but not always,
identified by the use of words such as "seek", "anticipate", "plan",
"continue", "estimate", "expect", "may", "will", "project", "predict",
"potential", "targeting", "intend", "could", "might", "should", "believe",
"would" and similar expressions. These statements involve known and unknown
risks, uncertainties and other factors that may cause actual results or events
to differ materially from those anticipated in such forward-looking
statements. The Company believes the expectations reflected in those
forward-looking statements are reasonable but no assurance can be given that
these expectations will prove to be correct and such forward-looking
statements included in this press release should not be unduly relied upon. In
particular this press release contains forward-looking statements pertaining
to the addition of new features to Poynt.
    While the Company intends to add features like people and restaurant
search in the coming months, the launch date may change due to: departure of
key personnel or consultants; inability to introduce new technology and new
products in a timely manner; changes in systems outside of our control;
fluctuation in foreign exchange or interest rates; uncertainties in the global
economy; negative conditions in general economic and financial markets;
reliance on key suppliers; availability of key supplies and components; stock
market volatility and market valuations; and changes in government
    With respect to forward-looking statements contained in this press
release, we have made assumptions regarding, among other things: future
technological developments; availability of key supplies, components,
services, networks and developments; future exchange rates; the cost of
expanding product lines; the impact of increasing competition; the continuity
of existing business relationships; conditions in general economic and
financial markets; and our ability to obtain financing on acceptable terms.
The Company assumes no obligation to update forward-looking statements should
circumstances or management's estimates or opinions change, other than as
required pursuant to applicable securities laws.

    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

    The BlackBerry and RIM families of related marks, images and symbols are
    the exclusive properties and trademarks of Research In Motion Limited.

For further information:

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102,; MEDIA CONTACT:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 444-4105,

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