Superpages.com's Full Directory of Local Business Listings Available to
more than 26 Million Windows Live(TM) Messenger Users in the U.S.
CALGARY, Nov. 19 /CNW/ - Multiplied Media Corporation (TSX-V: MMC) is
pleased to announce today's launch of Poynt, their local search service, on
the Windows Live(TM) Messenger platform in the United States. Multiplied Media
has collaborated with Idearc Media Corp., home to Superpages.com(R) and
publisher of the Verizon(R) Yellow Pages, to deliver Superpages.com's full
directory of local U.S. business listings over instant messaging platforms.
The Poynt service is geared specifically to help consumers find business
information for products or services they want to buy or acquire at that
moment, locally. Through the Windows Live Messenger platform, business
listings, maps and driving directions are provided to the consumer based on
their specified search location.
To use the service, consumers add the Poynt "buddy" (email@example.com) to
their contact list in Windows Live Messenger and interact with it like they
would their other IM contacts. Once consumers have specified their search
location, they enter keywords for the businesses and services they need and
results are returned, with those closest to their specified search location
"We have seen an uptake of instant messenger use by people 25 to 54 -
people who are likely to be making major life changes - getting married,
moving homes, starting a family. Tying the ability to find businesses and make
purchase decisions into the Windows Live Messenger platform is a natural fit,"
said Dan Casey, Microsoft's Director Product Management for Windows Live
Poynt, which is already live on the Windows Live Messenger platform in
Canada, is now available to over 40 million people in North America.
"Instant messaging is the second most popular form of online
communication," said John Lowe, CEO, Multiplied Media. "We're filling an unmet
need by making local search available in Instant Messenger - Poynt will help
simplify a person's ability to find local businesses by providing that
information, instantly, in IM."
About Multiplied Media
Multiplied Media Corp. (www.multiplied.com) has developed Poynt, the
first multimedia local search service available over Microsoft's Windows Live
Messenger and AOL's AIM instant messaging networks. Through agreements with
Yellow Pages Group in Canada and Idearc Media Corp. in the United States,
Poynt connects consumers with the facility, retail and consumer goods
information that assists decision making and purchasing. Headquartered in
Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under
the symbol MMC.
Forward Looking Information
Certain statements in this release, other than statements of historical
fact, may include forward-looking information that involves various risks and
uncertainties. There can be no assurance that such forward-looking statements
will prove to be accurate. Actual result and future events could differ
materially from those anticipated in such statements. These and all subsequent
written and oral forward-looking statements are based on the estimates and
opinions of management on the dates they are made and expressly qualified in
their entirety by this notice. The Company assumes no obligation to update
forward-looking statements should circumstances or management's estimates or
opinions change, other than as required pursuant to applicable securities
The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of this release.
For further information:
For further information: Margaret Glover-Campbell, Multiplied Media
Corporation, (403) 313-3719, firstname.lastname@example.org; Kelly Taylor, The Bohle
Company (for Multiplied Media), (310) 785-0515, ext. 207, email@example.com;
INVESTOR RELATIONS: Andrew Osis, CFO & Director, Multiplied Media Corporation,
(403) 313-3719, firstname.lastname@example.org