Multiplied Media reports second quarter 2009 results

    CALGARY, Aug. 28 /CNW/ - Multiplied Media Corporation (TSX-V: MMC), a
Calgary-based provider of mobile local search services, today reported results
for its second quarter ended June 30, 2009.
    Total revenues for the quarter ended June 30, 2009 were $101,200 compared
to $21,018 for the same period in 2008. The net loss for the quarter ended
June 30, 2009 was $523,205, or $0.006 per basic share, compared to a net loss
of $1,669,879, or $0.03 per basic share, in the same period of 2008.

    Summary of Quarterly Results of Operations - For Quarters Ended June 30
                                                       2009          2008
    Total Revenue                                     $101,200       $21,018
    Net loss from operations                         $(523,205)  $(1,669,879)
    Loss per share - Basic                             $(0.006)       $(0.03)
    Total assets                                      $814,185      $899,352
    Total liabilities                                 $659,775      $771,120
    Outstanding Shares - Basic                      95,182,296    69,458,298
    Outstanding Shares - Fully Diluted             114,341,296    76,895,580

    On April 1, 2009, the Company announced a mobile distribution agreement
with Idearc Media which commercialized the Poynt application in the United
States. Distribution of Poynt through the newly launched BlackBerry App World
also commenced on this date.
    In April, the Company announced a private placement that closed on May 15
and resulted in gross proceeds of $583,000.
    On May 21, the Company was named as an Innovator Nominee in the GSMA's
Mobile Innovation Grand Prix, EMEA Tournament resulting in being awarded the
Most Innovative Consumer Application for the EMEA region (Europe, the Middle
East & Africa).
    Poynt was launched in two new geographic areas - Germany and the United
Kingdom - during the quarter. People search functionality was also added to
the application.
    The proposed acquisition of, and commencement of negotiations for, the
UnoMobi Group was announced in June.
    A private placement, led by Research Capital Corporation, was announced
on June 4, 2009.
    The Company continues to be diligent about reducing operating costs and
expects to be revenue neutral this fiscal year.
    The total current mobile user base has just exceeded 880,000. During the
month of July, active users performed, on average, 11.6 searches each for
people, movie and business information. Daily repeat usage remains at, on
average, ten percent of the active user base and weekly repeat usage remains
strong at 35 percent of the active user base.
    The recent launch of the restaurant search functionality within Poynt is
expected to grow the mobile user base as well as contribute to revenues.
Industry awareness and marketing support from partners continues to assist in
moving the Company's business plan forward through introductions to mobile
carriers and mobile development companies with whom opportunities are being
    Development of Poynt for the iPhone is on schedule with a private beta
scheduled for Q3 and a commercial release expected in Q4 this year. Additional
mobile platforms including Gphone from Google and Windows Mobile from
Microsoft are being considered for future development efforts. No conclusive
dates or implementation schedule has been announced.

    About Multiplied Media Corporation
    Multiplied Media ( has developed the award-winning
application Poynt (, the mobile local search service available
over BlackBerry smartphones. Through agreements with directory and vertical
content providers in Canada, the United States and Europe, Poynt simplifies
finding and connecting with businesses, retailers and events wherever and
whenever it is most convenient for the consumer. Headquartered in Calgary, AB,
Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol

    Forward-looking Statements
    This news release contains forward-looking statements relating to the
anticipated impact on user numbers and revenues relating to the recent launch
of restaurant functionality in Poynt, industry awareness and marketing support
providing additional opportunities, development for the iPhone and the planned
private beta trial and commercial release as well as development for
additional mobile platforms including Gphone from Google and Windows Mobile
from Microsoft and other statements that are not historical facts. Such
forward-looking statements are subject to important risks, uncertainties and
assumptions. The results or events predicated in these forward-looking
statements may differ materially from actual results or events. As a result,
you are cautioned not to place undue reliance on these forward-looking
    These forward-looking statements are based on certain key assumptions
regarding, among other things: future technological developments; the cost of
expanding product lines; the impact of increasing competition; the continuity
of existing business relationships; conditions in general economic and
financial markets; and our ability to obtain financing on acceptable terms.
Material risk factors that could cause actual results to differ materially
from the forward-looking information include, but are not limited to: the
deteriorating economic and market conditions that could lead to reduced
spending on information technology products; competition in our target
markets; potential capital needs; management of future growth and expansion;
the development, implementation and execution of the Company's strategic
vision; risk of third-party claims of infringement; protection of proprietary
information; customer acceptance of the Company's existing and newly
introduced products; and the success of the Company's brand development
efforts; risks associated with strategic alliances; reliance on distribution
channels; product concentration; need to develop new and enhanced products;
potential product defects; our ability to hire and retain qualified employees
and key management personnel; and risks associated with changes in domestic
and international market conditions and the entry into and development of new
markets for the Company's products.
    The forward-looking statements contained in this press release are made
as of the date of this press release. Except as required by law, the Company
disclaims any intention and assumes no obligation to update or revise any
forward-looking statements, whether as a result of new information, future
events or otherwise. Additionally, the Company undertakes no obligation to
comment on expectations of, or statements made by, third parties in respect of
the forward-looking statements identified above.

    Neither the TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

For further information:

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102,

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