Multiplied Media announces availability of Poynt local search application on BlackBerry App World

    CALGARY, April 28 /CNW/ - Multiplied Media Corporation (TSX:V MMC), an
award-winning, Calgary-based, provider of local search services, is pleased to
announce the availability of its Poynt local search application on BlackBerry
App World(TM).
    Poynt is a convenient and timesaving service that connects consumers to
local businesses and theaters at the moment they want to buy or acquire
products or services. By entering search terms, the consumer is able to find
businesses and movies near their location, get phone and address information
as well as additional enhanced features such as accessing movie reviews and
trailers, and purchasing movie tickets - all from their BlackBerry (R)
    Poynt emerged from Beta, becoming a commercially available application
when an agreement was signed to distribute Idearc Media's
advertiser content.
    Poynt is known for its comprehensive coverage of Canadian and U.S.
business listings and movie information as well as its ease of use and
outstanding graphical user interface.
    "We are very excited to have Poynt available on BlackBerry App World,"
said Andrew Osis, CEO, Multiplied Media. "BlackBerry App World represents a
new distribution channel for us, with the potential to expose Poynt to a vast
untapped audience."

    Poynt for BlackBerry smartphones includes such rich features as:

        -  Cell-site locates - Cell-site locates allow Poynt to quickly
           access a user's general location while awaiting a GPS lock.
        -  GPS - the GPS functionality has been optimized to provide faster
           accurate locates.
        -  Enhanced User Interface - Poynt's UI was developed specifically
           for BlackBerry smartphones to provide users with am immersive,
           easy-to-use and visually appealing experience.
        -  Mapping Integration - Poynt is fully integrated with both
           BlackBerry(R) Maps and Google Maps.
        -  Address Book Integration - Users can add frequently accessed
           listings to their BlackBerry(R) Address Book, providing
           convenience for future lookups.
        -  Share Search Results - Integration with BlackBerry(R) Email allows
           users to easily share listings with friends and colleagues.
        -  Movie Module - Users can plan their night at the movies by seeing
           what is playing near them, watching trailers, viewing showtimes,
           reading reviews, cast and synopsis, and purchasing tickets.
        -  Theater Details - Users can get information on seating layouts,
           wheelchair accessibility and number of screens.
        -  Add to Calendar Option - Users have the ability to add movie
           search results to their BlackBerry(R) Calendar by date and
           showtime, as well as invite friends to join them. Ticket purchase
           links are also included.

    The Poynt application is available for the BlackBerry(R) Pearl(TM)
series, BlackBerry(R) Curve(TM) series, BlackBerry(R) Bold(TM) and
BlackBerry(R) Storm(TM) smartphones and takes advantage of capabilities
including locates by GPS(*) and IP detection, click-to-call, click-to-map and
    Poynt is a free program(xx) and is available to BlackBerry smartphone
owners in Canada and the United States. To download Poynt, visit BlackBerry
App World or from your BlackBerry(R) Browser.

    (*) Requires a GPS-enabled BlackBerry smartphone.
    (xx)Wireless charges may apply. Please check with your wireless service

    About Multiplied Media Corporation

    Multiplied Media ( has developed the award-winning
application Poynt (, the local search service available over
BlackBerry smartphones. Through agreements with Yellow Pages Group in Canada,
Idearc Media ( in the United States and t-info and Infobel in
Europe, Poynt simplifies finding and connecting with businesses, retailers and
events wherever and whenever it is most convenient for the consumer.
Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX
Venture Exchange under the symbol MMC.

    Neither TSX Venture Exchange nor its Regulation Services Provider (as
    that term is defined in the policies of the TSX Venture Exchange) accepts
    responsibility for the adequacy or accuracy of this release.

    The BlackBerry and RIM families of related marks, images and symbols are
    the exclusive properties and trademarks of Research In Motion Limited.

    %SEDAR: 00021776E

For further information:

For further information: Andrew Osis, CEO & Director, Multiplied Media
Corporation, (403) 444-4102,; MEDIA CONTACTS:
Margaret Glover-Campbell, Director, Communications, Multiplied Media
Corporation, (403) 444-4105,

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