Multiplied Media adds local movie search to Poynt Service on Windows Live Messenger and AOL Instant Messenger

    CALGARY, March 3 /CNW/ - Multiplied Media Corporation has added movie
search capability to Poynt, their flagship multimedia local search service.
The additional content is available on both AOL Instant Messenger and Windows
Live Messenger platforms.
    "The addition of movie content to the Poynt service provides users with
additional value beyond the robust business listings provided by Yellow Pages
Group in Canada and in the U.S.," said John Lowe, CEO,
Multiplied Media. "Our vision is to simplify the lives of our users by
providing a service that allows them to quickly and easily plan their day -
from locating the nearest dry cleaner to finding a central location to meet
with friends for dinner and a movie, and everything in between."
    In addition to helping consumers find business information for products
and services they want to buy or acquire at that moment, locally, Poynt now
provides the information consumers need to make decisions around their movie
entertainment needs. The information, powered by Cinema-Source, includes
theatre listings, showtimes and trailers. Poynt, which is available to
approximately 70 million North American users through Windows Live Messenger
and AOL Instant Messenger, also provides users with interactive maps and
driving directions.

    About Multiplied Media Corporation
    Multiplied Media Corp. ( has developed Poynt
(, the first multimedia local search service available over
Microsoft's Windows Live Messenger and AOL's AIM instant messaging networks.
Through agreements with Yellow Pages Group in Canada and Idearc Media
( in the United States, Poynt connects consumers with the
facility, retail and consumer goods information that assists decision making
and purchasing. Headquartered in Calgary, AB, Canada, Multiplied Media trades
on the TSX Venture Exchange under the symbol MMC.

    About Cinema-Source
    Cinema-Source, a division of West World Media, is the world leader in
movie showtimes and movie data syndication. Cinema-Source offers movie
showtime listings for all movie theaters in the United States, Canada, the
United Kingdom and Ireland as well as online movie ticketing services,
late-breaking movie news, the latest box office revenues, DVD features, full
coverage of movie premieres, movie trailers, photos and detailed profiles of
more than 50,000 movies.

    Forward Looking Statements
    Certain statements in this release, other than statements of historical
fact, may include forward-looking information that involves various risks and
uncertainties. There can be no assurance that such forward-looking statements
will prove to be accurate. Actual result and future events could differ
materially from those anticipated in such statements. These and all subsequent
written and oral forward-looking statements are based on the estimates and
opinions of management on the dates they are made and expressly qualified in
their entirety by this notice. The Company assumes no obligation to update
forward-looking statements should circumstances or management's estimates or
opinions change, other than as required pursuant to applicable securities

    The TSX Venture Exchange does not accept responsibility for the adequacy
    or accuracy of this release.

For further information:

For further information: Andrew Osis, CFO & Director, Multiplied Media
Corporation, (403) 313-3719,; MEDIA CONTACT: Kelly
Taylor, The Bohle Company (for Multiplied Media), (310) 785-0515, ext. 207,; Margaret Glover-Campbell, Director, Communications,
Multiplied Media Corporation, (403) 313-3719,

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