MuchMusic and MuchMoreMusic Encourage Diversity in Broadcasting with Annual Scholarships

    TORONTO, Feb. 14 /CNW/ - Saskatchewan's Cheyenne Redman Gervais and
British Columbia's Adam William Bishop are the respective winners of the
2007 MuchMusic Aboriginal Youth Scholarship and the 2007 MuchMoreMusic
AccessAbility Scholarship. Both awards go to applicants training for a future
in the media industry who best demonstrate skill, talent, excellence and
enthusiasm. Since 2004, MuchMusic and MuchMoreMusic have awarded $31,000 to
aid broadcast students from traditionally under-represented groups.
    "MuchMusic and MuchMoreMusic are proud to offer these scholarships, which
promote diversity in broadcasting," says David Kines, Senior Vice-President,
Music and Youth Services, CTV Inc. "Cheyenne and Adam have bright futures
ahead of them and we are thrilled to help prepare them for promising careers."
    Cheyenne Redman Gervais studies Media Arts Production at Saskatchewan's
Institute of Applied Science and Technology. Established in 2004, the
MuchMusic Aboriginal Youth Scholarship is presented in partnership with the
Aboriginal Youth Network, and awards $5,000 to the winning Aboriginal student.
    "I hope that my involvement in broadcasting gives me the opportunity to
broaden the public's perception of First Nations individuals," said Gervais.
"By showcasing unique citizens, broadcasters can challenge traditional
stereotypes, whatever they may be."
    Gervais' goal is to work as an Audio Producer and Video Director and
represent his First Nations as community minded, urban-thinking individuals. 
His short film My Status Card has screened at several Aboriginal film
festivals, including ImagineNATIVE.
    Adam William Bishop is a broadcast journalism student at British Columbia
Institute of Technology. Now in its third year, the MuchMoreMusic
AccessAbility Scholarship, presented in partnership with The National
Educational Association of Disabled Students awards $5,000 to a broadcast
student with a permanent disability.
    "The broadcast industry recognizes that 'the person should be seen first,
the disability second.' Although someone has a disability they can still work
at the highest level," said Bishop in his application. "It is my hope that
once I have graduated from this program I can continue to be an example and
advocate for people with disabilities through the media."
    Bishop keeps busy by staying active in his community. He has also led an
anti-violence group in his high school.
    Applications for the 2008 MuchMusic Aboriginal Youth Scholarship are
available now on, and will be accepted until
November 30, 2008.
    Applications for the 2008 MuchMoreMusic AccessAbility Scholarship are
available now on, and will be accepted until
November 1, 2008.

    About Much's Social Issues Initiatives:

    MuchMusic is an integral part of today's pop culture landscape, engaging
and interacting like no other since August 31, 1984.
    In 2007 alone, MuchMusic donated over $2.8 million in airtime for PSAs,
and over $1.7 million in cash donations and in-kind support to youth-relevant
charitable initiatives through scholarships, sponsorships, and other forms of
assistance. Additionally, MuchMusic's on-air personalities make appearances in
support of not-for-profit organizations. MuchMusic also produces media
education programming that explores media messages and addresses social issues
from a youth perspective. Recent examples include MuchTalks: Climate Change,
MuchTalks: Body Image, and MuchTalks: Teen Sex.
    MuchMusic is a division of CTV Limited.

For further information:

For further information: Media contact: Jennifer Corelli, Communications
Coordinator, Music & Youth Services, (416) 591-7400 x3259,; For AYN, contact: Tasha Redcrow, Communications
Officer, (780) 459-1884 x437,; For NEADS, contact:
Frank Smith, National Coordinator, NEADS, (613) 526-8008,

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