MuchMusic 2009 Video Awards Rocks a Canadian First with Real-Time Streaming in High-Definition Using Silverlight

    Backstage Live to offer computer users a unique, multi-camera online

    MISSISSAUGA, ON, June 19 /CNW/ - Microsoft Canada Co. announced today
that MuchMusic, a division of CTV Limited, has selected Microsoft(R)
Silverlight(TM) browser plug-in to give people across Canada one of the best
seats in the house for this Sunday's 2009 Much Music Video Awards (MMVAs) in
    This year, anyone watching the MMVAs on a computer running Microsoft
Silverlight will have access to Backstage Live, a unique, online video
experience based on Silverlight that will stream the event live in
high-definition - a Canadian first. Backstage Live lets viewers select from
six different views powered by 21 cameras located throughout the event venue,
so they can enjoy planned live on-stage performances from the Jonas Brothers,
Lady Gaga and Black Eyed Peas, take part in exclusive behind-the-scenes
celebrity interviews, peek into the VIP and press rooms, or join in the action
from backstage or in the crowd.
    As well, viewers can take advantage of the Alt Show cams to enjoy a
"second screen" experience, letting viewers access TV footage framed in an
alternate shot with different cameras. People using Backstage Live can also
chat with friends live via Facebook and Twitter.
    "The MMVAs are all about the fans, and Backstage Live gives them an
entirely new way to experience the show," said Brad Schwartz, Senior Vice
President and General Manager, Much MTV Group, CTV Inc. "Microsoft Silverlight
technology is helping us make one of biggest shows of the year even more
exciting by providing an interactive, online experience that re-defines what
it means to broadcast on the Web."
    "Web presence is about more than just a Web site - it's about extending
the online experience into the everyday lives of consumers," said Mark Relph,
Vice President, Developer and Platform, Microsoft Canada. "The MMVAs and
Backstage Live are a great example of this, and we're proud that Silverlight
is helping to bring Canadians closer to one of the biggest entertainment
events of 2009."

    The cameras start rolling June 21, at 9pm ET. To experience Backstage
    Live, visit

    For more information on Silverlight Smooth Streaming visit

    About Microsoft Canada

    Established in 1985, Microsoft Canada Co. is the Canadian subsidiary of
Microsoft Corporation (Nasdaq "MSFT") the worldwide leader in software,
services and solutions that help people and businesses realize their full
potential. Microsoft Canada provides nationwide sales, marketing, consulting
and local support services in both French and English. Headquartered in
Mississauga, Microsoft Canada has 10 regional offices across the country
dedicated to empowering people through great software - any time, any place
and on any device. For more information on Microsoft Canada, please visit

For further information:

For further information: Press inquiries only: Chantelle Bernard, High
Road Communications,, (416) 644-2289

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