MTS Allstream Achieves Cisco Master Unified Communications Specialization

    Designation Recognizes Highest Level of Unified Communication Expertise,
    Lifecycle Services and Success in Sales

    Stock Symbol: MBT

    TORONTO, Aug. 19 /CNW/ - MTS Allstream Inc. ("MTS Allstream") is pleased
to announce it has achieved the Master Unified Communications Specialization
from Cisco(R). This specialization recognizes MTS Allstream as having
fulfilled the training requirements and program prerequisites to sell, deploy
and support highly sophisticated applications-based Cisco unified
communications solutions.
    "It is with great pleasure we announce that MTS Allstream has met all
criteria to become Cisco Master Unified Communications Specialized in Canada,"
said John A. MacDonald, President Enterprise Solutions, MTS Allstream. "By
achieving the Master Unified Communications Specialization, we has proven we
have the ability to sell, deliver and support complex, value-added Cisco
unified communications solutions through our in-depth sales capabilities,
technology skills and service offerings. This award offers a significant
market differentiation."
    "To help turn the promise of unified communications into a strategic
advantage, customers are demanding an enhanced set of skills and capabilities
from channel partners," said Richard McLeod, director of unified
communications for worldwide channels at Cisco. "MTS Allstream's investment in
the Master Unified Communications Specialization ranks them among the
industry's elite."
    To achieve the Master Unified Communications Specialization, resale
channel partners must first attain the Advanced Unified Communications
Specialization. Partners must then meet stringent requirements that
demonstrate their master-level sales, technical and services capabilities.
Furthermore, master specialized partners must possess a number of Cisco and
industry-standard technical certification requirements, provide customer
references that document Cisco-prescribed design and deployment capabilities,
and show evidence that they have the infrastructure to support a full menu of
lifecycle services offerings and capabilities.
    More information regarding the Master Unified Communications
Specialization can be found at:
    The Cisco Resale Channel Program provides partners with the training
required to build sales, technical and Cisco lifecycle services skills, and
then validates their skills through a third-party audit. Cisco resale partner
certifications-Select, Premier, Silver and Gold-represent an increasing
breadth of skills across key technologies and a partner's ability to deliver
integrated networking solutions. Cisco resale partner specializations-SMB,
Express, Advanced and Master-reflect an increasing depth of sales, technical
and service expertise in particular technologies. Cisco master specializations
provide MTS Allstream access to comprehensive sales, technical, and lifecycle
services training and support available from Cisco.
    For information about MTS Allstream's unified communications portfolio,

    About MTS Allstream

    MTS Allstream Inc. is a wholly owned subsidiary of Manitoba Telecom
Services Inc., and is one of Canada's leading national communication solutions
providers, delivering innovative products and services through the Enterprise
Solutions and Consumer Markets divisions. The Enterprise Solutions division,
which operates under the Allstream brand nationally and under the MTS
Allstream brand in Manitoba, is a leading competitor in the national business
and wholesale markets. This division offers customers a portfolio of solutions
tailored to the needs of medium and large businesses looking for success in a
world of rapidly evolving technology - Internet protocol connectivity, unified
communications, IT consulting and security services, and voice and data
connectivity services. The Consumer Markets division leads every
telecommunications market segment in Manitoba, delivering a full suite of next
generation wireless, high-speed Internet and data, digital television and
wireline voice services under the MTS brand, as well as small business
services in select markets across Canada under the Allstream brand, and
security and alarm monitoring services through AAA Alarm Systems Ltd., an
affiliate of MTS Allstream which also operates in other western provinces. MTS
Allstream's extensive national broadband fibre optic network spans more than
24,300 kilometres, and provides international connections through strategic
alliances and interconnection agreements with other international service
providers. Manitoba Telecom Services Inc.'s common shares are listed on The
Toronto Stock Exchange (trading symbol: MBT). For more information, please

    Cisco, the Cisco logo, and Cisco Systems are registered trademarks of
Cisco Systems Inc. in the United States and certain other countries.

For further information:

For further information: Jill Gibson, Corporate Communications
Coordinator, (204) 958-3392,

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