MTCC wins 2007 AIPC Innovation Award for its environmental leadership



    TORONTO, Aug. 8 /CNW/ - The Metro Toronto Convention Centre (MTCC) today
announced that it has won a 2007 AIPC Innovation Award. The award was bestowed
upon the MTCC by the International Association of Congress Centres, which is
considered the industry association for professional convention and exhibition
centre managers worldwide.
    The AIPC Innovation Awards were just launched this year to recognize
specific projects or initiatives that represent "innovation" in the true sense
of the word: projects or initiatives that represent the development of new,
more creative or more effective approaches to any aspect of congress centre
management, operations or marketing. Emphasis in judging is on how effectively
the initiative addresses its objectives, which may be to improve efficiency or
market position, effect cost savings, or achieve environmental goals.
    "I was very pleased that our panel of judges for the inaugural
International Association of Convention Centres (AIPC) Innovation Award
selected the Metro Toronto Convention Centre's Zero Waste program for this
recognition", said AIPC President Barbara Maple. "We recognize that with the
greening of the meetings industry of growing importance to our clients and
communities, convention centres have a major role to play, and the leadership
demonstrated by the MTCC will make an important contribution in this regard".
    In presenting the award to MTCC CEO Barry Smith at AIPC's meeting in
Austria, on July 17th, as his colleagues from around the world looked on, AIPC
officials particularly congratulated Smith and the MTCC for recognizing the
importance of "green" issues to congress centres and its leadership through
the Centre's innovative Zero Waste program.
    "Winning this important award from AIPC reaffirms the Centre's tradition
of leadership as an environmentally responsible facility and a good corporate
citizen," said a beaming Smith in accepting the prestigious award. "Being a
green facility is the right thing to do and it's good for the Earth as well.
We are doing everything we can to reduce our environmental footprint, and we
hope others will follow our lead," he added.
    The MTCC's Zero Waste program began in late 2005, when the Centre
succeeded in mounting its first ever large-scale Zero Waste convention. This
represented an historic first within the convention and trade show industry.
The MTCC, together with its long-time recycling partner, Turtle Island
Recycling, a highly respected recycling and waste management company,
pioneered the concept of holding large "green" meetings and conventions that
successfully avoid adding to the existing landfill burden by recycling
everything they generate. Using its innovative Zero Waste approach, the MTCC
is able to successfully divert from landfill a stunning 95-98% of all the
waste materials generated during an event.
    This means that by using the MTCC's Zero Waste method, a typical four-day
event with 3,000 people in attendance, a total of approximately 16 metric
tonnes of waste materials can be captured for recycling and composting,
including organics, plastics, paper, metal, glass, textiles, wood and other
materials. The MTCC calculates this saves 57 trees, approximately
75,000 litres of water, 39,310 kWh of energy, 16,200 litres of oil, 77 kg of
air pollutants, and 85 cubic metres of landfill space.
    Smith said that this newest achievement is just the latest in a series of
environmental firsts by the Centre and that the facility is widely recognized
for its "green" reputation. "We are highly committed to being a global leader
in this area and providing opportunities for our clients and events to do the
same," he added.
    The MTCC is well known for its firm commitment to being a leader in
environmental responsibility. The Centre has a solid record in recycling
(64%), and energy conservation. The building also has an enormous
300,000- square-foot green roof, a partnership with Second Harvest for food
leftovers (2,000 lbs. recycled annually), and a variety of other
sustainability programs. In addition, the MTCC was the first facility to be on
Enwave Energy's Deep Lake Water Cooling system, technology which provides the
Centre's building cooling by using extremely cold water extracted from Lake
Ontario.
    These efforts have been recognized through a number of different awards
in recent years. Last fall, the MTCC won the Gold Award in the 2006 Ontario
Waste Minimization Awards competition held by the Recycling Council of Ontario
(RCO). The MTCC also was recognized this past December by the Building Owners
and Managers Association (BOMA) of Canada as a national leader in
environmental stewardship. The MTCC was awarded BOMA's highly coveted "GO
Green" designation, as well as "Building of the Year" and a "Certificate of
Management Excellence". On May of this year the MTCC won a Green Toronto Award
from the City of Toronto.

    About AIPC

    Founded in 1958, AIPC is a professional, non-profit association devoted
to the promotion and recognition of excellence in facility management. Its
mission is to help members enhance management expertise in the areas of
operations, finance, technology, staff development, marketing, client
relations and the environment. AIPC members represent a global network of the
leading international congress, convention and exhibition centres.
    Based in Brussels, Belgium, AIPC occupies a unique position among the
various organizations that represent the meetings industry. It is a true
international organization, with 157 members from over 53 countries around the
world. It focuses specifically on the issues, opportunities and challenges
facing convention and exhibition centres. For further information, please
visit www.aipc.org.

    About the MTCC

    The Metro Toronto Convention Centre is Canada's No.1 convention and trade
show facility and one of the finest in North America. With more than 2 million
square feet of state-of-the-art space, it is considered a world-class,
tier-one facility. Since its opening in 1984, the MTCC has hosted
approximately 12,000 events and entertained nearly 40 million. For further
information about the MTCC please visit www.mtccc.com.





For further information:

For further information: Christine Chiu, Marketing Manager, MTCC, (416)
585-8106, cchiu@mtccc.com; OR Vince Quattrociocchi, Vice President,
Operations, MTCC, (416) 585-8238, vquattrociocchi@mtccc.com


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