Movember Changes the Face of Men's Health

    Second Annual Campaign Raises Funds for Prostate Cancer Research

    TORONTO, Oct. 30 /CNW/ - This Saturday marks the beginning of Movember
2008. This Movember - the month formerly known as November - men across Canada
will grow a moustache, or Mo (Australian slang) to raise awareness and funds
for prostate cancer research. Prostate cancer is the most common cancer in
men, and one in seven Canadian males will be diagnosed in their lifetime. In
fact, 24,700 will be diagnosed this year and 4,300 will die from prostate
cancer this year. Movember was established to bring much needed attention to
this serious disease, especially among males aged 25 to 40.
    Movember, which was founded in Australia, celebrates its second year in
Canada. In 2007, more than $545,000 was raised in Canada alone and end of the
month Gala Parties were held in Vancouver, Edmonton and Toronto. This year,
Movember hopes to raise one million dollars for the Prostate Cancer Research
Foundation of Canada (PCRFC) and will be holding additional Gala Partés in
Calgary and Victoria. Participants can register at and can
also track the funds raised across the globe on this Web site: to date Canada
has raised more than double that of the U.S.A.
    "Males traditionally shy away from health issues and concerns, so
Movember is a means to educate men about prostate cancer and emphasize the
importance of prostate exams in a non-traditional way," says Adam Garone,
Movember co-founder and North American Operations Director. "Movember is
literally changing the face of men's health and if we can encourage just one
exam that leads to early detection, we've succeeded."
    On Movember first, men start with a clean shaven face and start growing
and grooming their Mos. These Mo Bros - and their supporting Mo Sistas - raise
awareness and donations throughout the month, and come together at the end of
the month to celebrate the hairy upper lip.
    "Prostate cancer is a very real concern but the good news is that with
early detection, the disease is entirely treatable," says Steve Jones,
President and CEO, Prostate Cancer Research Foundation of Canada. "Movember
takes a new approach to raising funds and awareness - Mo Bros are donating
their face for an entire month for this great cause, and having fun doing it."

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For further information: To coordinate interviews or for more
information, please contact: Bernice Couto, Smak,, (416)
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