Move over diamonds! E-mail emerging as women's best friend

    Angus Reid/TELUS survey finds e-mail is this year's must-have accessory
    for Canadian women on-the-go

    TORONTO, Feb. 4 /CNW/ - TELUS and Angus Reid today released survey
results showing that Canadian women rely on their e-mail for planning social
activities and managing busy households.
    According to the January, 2008 survey, 43 per cent of Canadians polled
said that they organize their evening social plans by e-mail. Furthermore,
women are more likely than men to take advantage of e-mail to organize their
social plans (46%), tell their loved ones that they are thinking of them (36%)
or inviting friends over (21%).
    "E-mail is this year's must-have accessory for Canadian women on-the-go,"
said Tammy Scott, vice-president, Marketing Communications at TELUS. "Women
specifically are quick to embrace the tools that help them manage their busy
lives. From organizing children's after school activities through to doctor's
appointments and social events, it's no wonder that e-mail has become such an
essential part of their lifestyle."
    "Studying emerging trends in Canadian lifestyles is always fascinating
especially when it comes to the adoption of new communications tools," Michael
Rodenburgh, vice-president, Angus Reid Strategies. "Accessible features like
e-mail, text messaging and Facebook are definitely changing the way we
interact as a society and contributing to a richer work-life balance for
today's busy families."

    Additional Survey Results:

      -  Men indicated a higher preference for in-person communication to:
         -  Let people know that they are back on the market: 33% vs. 27%
         -  Apologize to someone: 73% vs. 65% women;
         -  Thank a host for a great party: 41% vs. 35% women.
      -  Women indicated a higher preference for e-mail communications to:
         -  Ask someone on a first date: 11% vs. 3% men;
         -  Organize social plans: 46% vs. 40% men;
         -  Invite friends over: 41% vs. 14% men.

    While face-to-face, telephone and e-mail are the preferred form of
communications for Canadians, Facebook is a very popular communication tool
among young adults, mainly used to:
         -  Let friends and contacts know that they are back on the market
            (50% for the 18-24 age group and 40% for the 25-34 age group);
         -  Organize social plans (28% for the 18-24 age group and 11% for
            the 25-34 age group);
         -  Tell their circle of friends that they are engaged (19% for the
            18-24 age group and 14% for the 25-34 age group).

      -  Text message is the tool of choice for young Canadians to:
         -  Tell a colleague about something embarrassing (31% for the 18-24
            age group and 24% for the 25-34 age group);
         -  Let your partner know that you are out of milk (27% for both the
            18-24 and 25-34 age group).

    While Facebook is a popular form of social communication for young
Canadians, text messaging is preferred for the more 'personal, one-to-one'
kind of communication. As such,
      -  Albertans said Facebook is their preferred way to let friends and
         contacts know that they are back on the market (47%);
      -  Manitobans and Saskatchewanians said that they prefer to use text
         messaging when telling a colleague something embarrassing (e.g.
         zipper is undone, bra is showing) (30%) and to let their spouse know
         that they are out of milk (34%);
      -  Ontarians prefer to email (19%) their boss when covering up the fact
         that they are calling in sick ...from the beach;
      -  Québécois prefer the more personal forms of communications when
         letting friends and family know that they are back on the market
         (46% in-person) or expressing their joy when getting engaged (59%

    Whatever medium Canadians choose to communicate with their peers,
managing today's communications trends requires the right tools. From the
trendy BlackBerry Pearl 8130, to the stylish and simple to use HTC Touch and
HTC S640 or the BlackBerry 8830 World Edition, the best travel companion,
TELUS has the best selection of user-friendly handsets available in Canada.
Combined with a $15 unlimited e-mail and text message package, TELUS clients
can easily stay in touch with their friends and family and keep up with their
social calendar. For more information about TELUS Smartphones and plans,
please visit

    About TELUS

    TELUS (TSX: T, T.A; NYSE:   TU) is a leading national telecommunications
company in Canada, with $9 billion of annual revenue and 11 million customer
connections including 5.4 million wireless subscribers, 4.4 million wireline
network access lines and 1.2 million Internet subscribers. TELUS provides a
wide range of communications products and services including data, Internet
protocol (IP), voice, entertainment and video. Committed to being Canada's
premier corporate citizen, we give where we live. Since 2000, TELUS and our
team members have contributed more than $91 million to charitable and
non-profit organizations and volunteered more than 1.7 million hours of
service to local communities. Eight TELUS Community Boards across Canada lead
our local philanthropic initiatives. For more information about TELUS, please

For further information:

For further information: Anne-Julie Gratton, TELUS Media Relations,
(416) 279-8522,

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