Mountain Equipment Co-op's Peter Robinson to be new CEO of David Suzuki Foundation

    VANCOUVER, Sept. 6 /CNW/ - Peter Robinson will be the new CEO of the
David Suzuki Foundation (DSF), after seven successful years as CEO of
Vancouver-based Mountain Equipment Co-op (MEC), founder David Suzuki announced
    "I am delighted - and very proud - that the David Suzuki Foundation can
attract this kind of talent," Dr. Suzuki said. "Peter Robinson is a national
leader, a man who has proven that you can be environmentally sustainable,
socially conscious and still run an extremely successful business. We're very
excited at the prospect of his building on the incredible contribution that
everyone at the Foundation has made over the past 17 years."
    Calling DSF "the most trusted organization in Canada when it comes to
issues of science and the environment," Peter Robinson said, "I am honoured to
join the team and determined to protect and expand that reputation. At a time
when we in Canada - and the whole world - face some of the most critical
environmental issues of all time, I want to ensure that everyone from the
person on the street to the Prime Minister will continue to count on the David
Suzuki Foundation for intelligent and reliable environmental information."
    The DSF Board of Directors spent four months in an exhaustive
international search for its new CEO, said Board Chair James Hoggan. "We
short-listed stellar candidates from as far away as Europe. But at the end of
this very thorough process, we concluded that the best fit was right here in
    Long an institution in Vancouver, MEC almost doubled in size under
Robinson's leadership, adding five new stores across the country, more than
one million new members, and increasing its annual sales from $147 million to
$240 million. It has also earned international accolades for its transparency,
its ethical sourcing policies and its sustainable building and business
    But after more than seven years, Robinson - who is also a senior Canadian
delegate of the Red Cross - said he had achieved his goals at MEC and was
looking for another way to make a difference. "I think that two of the
greatest challenges of our time are environmental matters and concerns for
human security, and that's where I was looking," Robinson said. "I wanted to
make a difference, so I feel very lucky that this opportunity came up."
    "The timing is perfect for DSF, as well," said Board Chair Hoggan. "The
environment is the number one issue in Canada. I think we're at a tipping
point, that Canadians are ready to assume a leadership position in the world.
Peter Robinson has already shown what responsible and economically sound
environmental leadership looks like, so we're confident that he will add great
value and credibility to the Foundation's efforts."
    Robinson plans to conclude his commitments to MEC and assume his new
position at DSF by the end of the year.

For further information:

For further information: Dominic Ali, David Suzuki Foundation, (Acting)
Communications Director, Tel: (604) 732-4228 ext. 246,

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