Motorola shines the spotlight on the art of mobile filmmaking at the 2007 Toronto International Film Festival(R)



    Motorola TIFF sponsorship explores the cinematic possibilities of the
    mobile phone

    TORONTO, Aug. 29 /CNW/ - Motorola Canada Ltd., and the Toronto
International Film Festival(R) (TIFF), the world's largest public film
festival, have joined forces for the third consecutive year to bring the
growing phenomenon of mobile movie making to both filmmakers and movie fans
alike.
    The mobile video phenomenon - spurred by advances in technology and
growing content created for and by mobile handsets, - continues to gain both
popularity and respect among filmmakers. The medium provides not only a new
creative and stylistic avenue, but also a compelling business opportunity as
it opens the way for more filmmakers to explore the art of filmmaking.
    At this year's TIFF, taking place from September 6 through to
September 16, Motorola's innovative sponsorship includes; the Toronto
International Film Festival Talent Lab MotoFilm project for emerging
filmmakers ; Motorola Trailers - 30 second trailers filmed on Motorola
handsets featured at the start of select TIFF films; and the Motorola/MTV "FOR
THE REEL" contest"(*) - a short film competition aimed at youth, in conjunction
with the TIFF Vanguard programme.
    "We are thrilled to be teaming-up with TIFF yet again to create new and
exciting programs that support the art of filmmaking," said Colleen McClure,
Director of Marketing, Motorola Canada. "Mobile video phones are putting
moving pictures within everyone's grasp. More and more we are seeing both
aspiring and professional filmmakers using the medium in increasingly creative
and mainstream ways."
    "The Toronto International Film Festival shares mutual vision with
Motorola in forging opportunities to empower our generation of emerging,
talented filmmakers with technology that spans new platforms and creative
horizons," said Kelley Alexander, Director of Industry Initiatives. "We're
absolutely delighted to be working with Motorola again on this project."

    TIFF Talent Lab Programme

    Motorola's alliance with industry initiatives at the Toronto
International Film Festival Group includes the support of the TIFF Talent Lab
Programme - an artistic development programme taking place during the
Festival. Talent Lab is a four day workshop that provides emerging Canadian
filmmakers with the opportunity to learn from some of the most esteemed
filmmakers in the world. Motorola has provided participating filmmakers with
MOTOKRZR(TM) K1m handsets featuring the latest video capture technology with
which they can explore the world of mobile movie making. In the past, a
selection of mobile shorts created at Talent Lab has had the prestigious
honour of being featured as trailers preceding every film screening at TIFF.

    Motorola Trailers

    This will be the second year where select submissions from the previous
year's Talent Lab Programme will be featured as trailers before select films
at the Festival. In 2005, 22 Talent Lab participants were outfitted with
Motorola handsets and tasked with creating short films around the concept of
self-portraits - known as the MotoFilm project. Six of these self-portraits
were premiered at the 2006 Festival showcasing the artistry and innovation of
the mobile medium.
    This year, mobile movies created by director Matthew Swanson and producer
Amy Belling, as part of their Self Portrait Talent Lab project of 2006, will
be screened as trailers at all Gala and Special Presentations at the Festival.
    Both Swanson and Belling are accomplished Canadian filmmakers. Matthew
Swanson has won multiple awards for his short film Hiro (2005) including the
Grand Jury Prize at SXSW, and the Spirit of Slamdance Award. Hiro screened as
part of the Official Selection at TIFF in 2005. Among the award-winning shorts
Amy Belling has produced, are Regarding Sarah (2007), and two shorts which
screened at the Toronto International Film Festival, The Saddest Boy in the
World,(2006), and Why the Anderson Children Didn't Come to Dinner(2003),
directed by Jamie Travis.
    Swanson's Tic Tac Toe, filmed on a Motorola handset, had its world
premier at the 2007 South by Southwest Film Festival and it has also been
selected to appear as part of TIFF official programming for 2007.

    Motorola/MTV "FOR THE REEL" Contest

    This year, Motorola extended its alliance with TIFF with the launch of
the Motorola/MTV "FOR THE REEL" contest. This national contest for aspiring
young filmmakers is part of the TIFF Vanguard programme which is dedicated to
irreverent, stylistically playful films that challenge the boundaries of
social discourse and explores themes such as technology, culture and
sexuality.
    In the spirit of the Vanguard programme, "FOR THE REEL" participants were
invited to send in a script idea that explores a more edgy theme. Ten story
ideas made it to the next cut and each winner was given a MOTOKRZR K1m
handset. MOTORKZR K1m's one-touch video capture technology and multiple
exposure settings makes it the perfect handset to create a mobile video.
Selected short films were featured on mtv.ca/forthereel for viewers to cast
their vote. The grand prize, valued at over $8,000, includes an exclusive
behind the scenes experience at this year's TIFF. The winning video, created
by Ben Herold from Calgary, Alberta, and a selection of the best submissions
are currently being featured on mtv.ca/forthereel
    For more information on Motorola's involvement in the 2007 Toronto
International Film Festival, please visit www.motoreel.ca.

    About Motorola

    Motorola is known around the world for innovation and leadership in
wireless and broadband communications. Inspired by our vision of seamless
mobility, the people of Motorola are committed to helping you connect simply
and seamlessly to the people, information and entertainment that you want and
need. We do this by designing and delivering "must have" products, "must do"
experiences and powerful networks -- along with a full complement of support
services. A Fortune 100 company with global presence and impact, Motorola had
sales of US $42.8 billion in 2006. For more information about our company, our
people and our innovations, please visit http://www.motorola.com.

    (*) (see rules at www.mtv.ca/forthereel)





For further information:

For further information: Media Contact: Tara Hendela, Hill and Knowlton,
(416) 413-4649, Tara.Hendela@hillandknowlton.ca

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