Motive, Inc. and AT&T Knowledge Ventures Team To Offer End-to-End Service Assurance for IPTV

    AUSTIN, TEXAS, December 6 /CNW/ - Motive, Inc. (OTC: MOTV.PK), a leading
provider of service management software for broadband and mobile data
services, today announced a partnership with AT&T Knowledge Ventures to market
an advanced service assurance solution for Internet protocol television

    Using Motive Service Assurance Solutions, providers can rapidly deploy
and manage complex service offerings--such as high-speed Internet, video,
mobile and converged services -- by enabling comprehensive visibility into and
control over the entire service delivery chain.

    Motive and AT&T have partnered to develop Motive's Service Assurance
Solution for IPTV. The solution provides customer care agents and field
technicians with access to real-time IPTV service performance information.
This information is used to help diagnosis and repair systems and applications
that span the IPTV service delivery infrastructure -- including the customer
premise, the network and the back-office.

    "Service providers around the world are making significant investments
and taking great strides to bring cutting-edge IPTV services to market," said
RJ Brideau, vice president of business and channel development of Motive. "To
maximize the full potential of those investments, Motive realizes that
time-to-market and an impeccable customer support experience are critical keys
to success. We are excited to be partnering with AT&T on our IPTV Service
Assurance Solution and believe the approach we've pioneered together will help
other service providers accelerate the rollout of their services and give
their customers high quality television experience."

    About Motive, Inc.

    Motive provides service management software for broadband and mobile data
services. Motive's software is helping wireline, wireless, cable and satellite
operators worldwide deliver a new generation of IP-based services that
seamlessly integrate voice, video and data into a single, connected
experience. With Motive, operators can leverage one service management
platform to automate and remotely manage key customer touch points throughout
the service lifecycle, across multiple services, networks and devices. The
result is a consistent, unified experience for both customers and service
providers that increases revenues from new and converged services, reduces
fulfillment and support costs, and drives greater customer satisfaction and

    Motive and the Motive logo are trademarks or registered trademarks of
Motive, Inc. All other products or services mentioned herein are trademarks of
their respective holders.

    Forward-Looking Statements

    This press release contains certain forward looking statements, within
the meaning of the federal securities laws, which are identified by the use of
the words "believes", "expects", "anticipates", "will", "contemplates",
"would", "should", "may", "estimate", "intend", "plan" and similar expressions
that contemplate future events. These forward-looking statements are subject
to risks and uncertainties that could cause our actual results or performance
to differ materially from that indicated in the forward-looking statements.
These risks and uncertainties include, but are not limited to, anticipated
customer demand for our products and services, our ability to successfully
migrate to a "pay-as-you-go" business model, our ability to charge and collect
amounts due from our customers, our concentrated customer base and our
dependency on a small number of relatively large orders, our ability to
attract and retain customers, our mix of perpetual and term licenses, the
effect of the timing of recognition of revenue from our licensed products, our
typically long sales cycle, our strategic alliance and distribution
arrangements, the adequacy of our liquidity and capital resources, our ability
to control expenses, the rapid pace of technological change, the strength of
competitive offerings from other providers, our ability to market our products
in new geographic areas, the compatibility of our software with hardware and
software platforms that are used by our customers and their subscribers now or
in the future, our ability to attract and retain key personnel, the intensely
competitive nature of the market for our products and services, our ability to
timely engage a new independent certified public accounting firm, our ability
to timely complete the restatement of our historical financial results, our
ability to timely complete our audited financial statements for the years
ended December 31, 2005 and 2006 and reviewed financial statements for interim
periods since December 31, 2006, and our ability to timely complete and file
our delinquent SEC reports, the fact that our historical financial results are
not finalized and are subject to change, the outcome of an ongoing the SEC
investigation, the outcome of pending securities and shareholder derivative
litigation, and those additional risk factors and uncertainties discussed in
our filings with the Securities Exchange Commissions, which are available at Statements included in this press release are based upon
information known to us as of the date of this press release, and we assume no
obligation to update any information contained in this press release.

For further information:

For further information: The Torrenzano Group Al Bellenchia,
212-681-1700 917-670-6665 (Mobile)

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