Most Canadians agree: fibre is important

    Yet less than half know how much fibre they need, and what kind is best
    for them

    TORONTO, Oct. 10 /CNW/ - A recent survey by Metamucil and Ipsos Reid
reveals that 96% of the respondents across Canada agree: fibre is an important
part of a healthy diet. Yet despite this general knowledge, less than half
(49%) actually know just how much fibre they need, and what kind of fibre is
best for them. A similar discrepancy appears when women were asked about their
cholesterol: 36% have no idea how high or low their cholesterol level is, even
though a shocking 51% have a history of high cholesterol, heart disease, heart
attack or stroke in their family. Of course, when women were asked if they
could exactly pinpoint their current weight, 78% admitted they could. As a
population, it appears we are far more concerned about pounds than cholesterol
    To help women look beyond their external beauty and take charge of their
inner health, Metamucil, Canada's leader in fibre therapy, teams up with well
known television star and health advocate Brenda Strong to introduce the
30-Day Challenge. "Beauty isn't only skin deep. It's important that all women
pay as much attention to their insides as they do to their outsides," says
    Women can start on a path to a healthy lifestyle by taking the Metamucil
30-Day Challenge, and applying these four simple steps:

    -   Download and print the Metamucil 30-Day Challenge Calendar! This
        calendar will help you track your progress and gain exercise and
        nutrition tips throughout the next 30 days. To download the calendar,
        go to

    -   Take Metamucil daily! Be sure to take Metamucil Powders or Capsules
        Plus calcium as directed in the Cholesterol Lowering Dosing
        Instructions found online.

    -   Follow a low-fat diet! Don't forget to use the healthy habits listed
        online in the How Do I Get Lower Cholesterol? section as a guide for
        the next 30 days.

    -   Get active! Develop and stay committed to an exercise routine that is
        safe, fun and that can be used regularly.

    "With heart disease directly impacting the lives of my loved ones, my
personal connection to heart disease led me to become a part of the 30-Day
Challenge program. In order for women to understand their risk, they must get
a cholesterol screening and know their number," says Brenda Strong. "Metamucil
provides women with tips and tools to help them lower their cholesterol and
live a healthy lifestyle. I successfully lowered my cholesterol by taking
Metamucil and want to encourage other women to try and do the same."
    When used in conjunction with a low-fat diet and regular exercise, a
dietary fibre supplement made from psyllium husk, as found in Metamucil
powders and capsules plus calcium products, can help reduce mild to moderately
elevated cholesterol levels.

    Women, men, fibre and cholesterol

    -   54% of women said they know exactly how much fibre they need, and
        what type of fibre is best for them, compared to 44% of the men
    -   Women (67%) are more aware than men (60%) about the benefits of
        products containing 100% psyllium fibre.
    -   69% of men say they would take a fibre supplement with proven
        cholesterol-lowering benefits as a proactive measure, compared to
        65% of women.
    -   In the past year alone, 60% of all male respondents have had their
        cholesterol level checked, while only 52% of women passed the same
        test, even though 51% of women know their family has a history of
        high cholesterol, heart disease, heart attacks and stroke, compared
        to only 40% of men.

    Quebec respondents with high cholesterol rank lowest, though they are at
    a higher risk

    -   Quebec respondents rank lowest in the nation with only 17% claiming
        they have high cholesterol, compared to 18% in BC, 20% in Alberta,
        and 22% in the rest of the country.
    -   Only 28% of Quebec respondents have no idea of their cholesterol
        level, followed by the Atlantic with 29%, 37% of people living in
        BC and Alberta, and 39% of people living in Saskatchewan, Manitoba
        and Ontario.
    -   49% of Quebec respondents have a history of high cholesterol, heart
        disease, heart attacks or stroke, making them the province at highest

    These are the findings of an Ipsos Reid poll conducted on behalf of
Metamucil from 06/10 to 06/13, 2008. This online survey of 2,011 Canadians
adults was conducted via the Ipsos I-Say Online Panel, Ipsos Reid's national
online panel. The results are based on a sample where quota sampling and
weighting are employed to balance demographics and ensure that the sample's
composition reflects that of the actual Canadian population according to
Census data. Quota samples with weighting from the Ipsos online panel provide
results that are intended to approximate a probability sample. An unweighted
probability sample of this size, with a 100% response rate, would have an
estimated margin of error of +/- 2.2 percentage points, 19 times out of 20.

    About Metamucil
    Created and marketed for the first time in 1933 by G.D. Searle & Co.,
Metamucil powder was purchased by Procter & Gamble in 1985. Made with
100 per cent natural source psyllium fibre, Metamucil is both a fibre laxative
and a dietary fibre supplement. Metamucil comes in a variety of forms (powder,
wafers and capsules) and flavours (regular, Orange and Berry Burst!) to fit
any lifestyle when you are looking to increase your fibre intake. Metamucil is
Canada's leader in fibre therapy. For more information, visit

For further information:

For further information: on Metamucil, please contact: Louis-Michel
Taillefer, Optimum PR, (416) 967-8125,

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