Moses Znaimer Presents The ASPIRIN(R) 81mg ZoomerShow, November 1 & 2

                  Moses Znaimer, ZoomerMedia & CARP Present
                       The ASPIRIN(R) 81mg ZoomerShow
    Toronto's First Consumer Show & Lifestyle Expo For Men & Women 45plus
           2 Days Only! Saturday, November 1 & Sunday, November 2
                         Direct Energy Centre, Hall D


    TORONTO, Oct. 21 /CNW/ - On the tail of this month's hugely successful
launch of ZOOMER magazine, Moses Znaimer, CEO & President, ZoomerMedia and
Executive Director of CARP, Canada's largest association for the 45plus, is
pleased to announce the ASPIRIN(R) 81mg ZoomerShow. Title-sponsored by
ASPIRIN(R) 81mg, the ZoomerShow is Toronto's first ever consumer show and
lifestyle expo serving men and women 45plus. The ZoomerShow is also presented
by Pfizer, Pepcid Complete, McLennan Group, and the Toronto Star. Tickets are
$8 in advance online at or $12 at the door. CARP members
are free with membership ID.
    This ain't your great-great-great granddaddy's trade show! Attendees will
be treated to the best advice, inspiration and solutions on positive aging for
Zoomers from over 150 exhibitors in categories such as Health & Wellness,
Financial Planning, Real Estate & Community, Fitness, Employment, Education,
Volunteerism, Home Renovations & Safety, Travel, and Recreation. It's
everything Zoomers need under one roof.
    "Bayer Inc. is pleased that ASPIRIN(R) 81mg is the Title Sponsor of the
first ZoomerShow in Canada. This show will allow attendees to learn important
information on a number of topics including ways to enhance healthy
lifestyles. As a trusted partner with Canadian adults, ASPIRIN(R) 81mg remains
an important doctor supervised daily preventative therapy. This is a time to
celebrate the Healthy Zoomer, but it is also a time to remind us that
Canadians need to be aware of their health. ASPIRIN(R) 81mg wants every Zoomer
to be educated and to take hold of a new vision for aging!" - Kevin Skinner,
Country Division Head, Bayer HealthCare, Consumer Care, Bayer Inc.
    Zoomers account for 14.5 million Canadians, over one-third of the
nation's population, and control 77 percent of Canada's wealth. Traditionally,
marketers have lost interest in consumers after they turn 50. ZoomerShow
participants understand that if they want to grow their business in the next
20 years, they had better be targeting and advertising to Zoomers.
    "Zoomers are looking to renew, revitalize, and rediscover. This is what
they are asking for. They need answers on caring for their families - children
and parents - while maintaining their own minds, bodies, and finances, so that
they can live it up, see the world, and give back." - David Sersta, VP
Conferences & Tradeshows, ZoomerMedia
    "They call them Zoomers. We call them core readers. The Toronto Star is
thrilled to be a part of this re-defining moment in Canadian marketing."
- Lorne Silver, Director, Creative Marketing, Toronto Star
    Enlightened companies and ZoomerShow exhibitors, include ASPIRIN(R) 81mg,
LG, Novartis, Cineplex, Pepcid, Pfizer, McLennan Group, AJM Campbell Van
Lines, Goodlife Fitness, Scotia McLeod, Toronto Symphony Orchestra, Volunteer
Canada, Osteoporosis Society, Alzheimer's Society, Sandals Resorts, MBNA,
ListenUp! Canada, Medic Alert, Home Instead Senior Care, Royal LePage,
Association of Interior Designers, Airstream Group, Canadian Diabetes
Association, Polident, Breathe Right, Poly-Grip, Sensodyne, and Dancap
    On-site perks at the ZoomerShow include free samples, discounts,
interactive kiosks, and top-notch entertainment on the ZoomerShow Stage
courtesy of Mirvish Productions. See and meet the casts of The Sound Of Music,
A Chorus Line, We Will Rock You, and the smash hit Dirty Dancing. Plus, catch
the Zoomer fashion show, and for those looking to take a load off their feet,
visit the Zoomer Lounge.
    Heart & Stroke Foundation and First Health Care will be doing blood
pressure checks at a special Health & Wellness Lounge, and Toronto Public
Health will be providing FREE flu shots for Zoomers.
    "Pfizer believes it takes more than medication to stay healthy. The
ZoomerShow is an excellent example of a venue that empowers people to obtain
the information they need to live longer, healthier lives. We support and
applaud the ZoomerShow." - Anne Brisson, Manager, Non-Profit Health
Organizations, Pfizer Canada
    "Pepcid Complete is pleased to support the ZoomerShow. Seeing that our
mission is to help zoomers embrace life without having heartburn interrupting
the activities they love to do, we felt it was a great fit and we're thrilled
to be a part of it!" - Hani Alaita, Brand Manager, Digestive Health
    Whether you seek financial expertise, Zoomer-friendly innovations or an
age-appropriate travel resort; whether you require professional caregiving
advice, alternative living options or want to start a second career ... if you
are 45plus, or love or are responsible for someone who is - plan to attend and
take them to the ASPIRIN(R) 81mg ZoomerShow!

                        The ASPRIN(R) 81mg ZoomerShow
               Saturday, November 1 & Sunday, November 2, 2008
      Direct Energy Centre, Hall D, Exhibition Place, 100 Princes Blvd.
                                  9am - 5pm
       Tickets: In advance online at $8 (plus gst)
                     Tickets: At the door: $12 (plus gst)
                 FREE ADMISSION FOR CARP MEMBERS plus a guest
             (over 185,000 in ON; CARP membership card required)
                  New CARP Membership & Show ticket: $19.95
                           Box Office: 416.362.4332
                               Register online:
     To become a CARP member ($19.95 includes 9 issues of ZOOMER) visit:

For further information:

For further information: Media Contact/Press Accreditation: Leanne
Wright, VP Communications, ZoomerMedia,, (416) 367-5353 X
200, (416) 886-6873; Or Karen Lin, Communications Associate,,
(416) 367-5353 X 213

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