Mortgage Alliance/MPH of Canada acquires Meridian Financial Services Ltd.

    TORONTO, July 21 /CNW/ - In an economy and marketplace that has seen
Mortgage icons south of the border declare insolvency and others in Canada
retreating, there is one Canadian company that is growing and now has
increased its Canadian market share presence with the purchase of Meridian
Financial Services.
    Further entrenching itself as the Number One Mortgage Brokerage brand in
Canada, Mortgage Alliance is pleased to announce the recent acquisition of
Meridian as part of its overall Canadian growth strategy.
    Meridian Financial Services, MFS is a leading independent brokerage
heavily concentrated in the British Columbia market with 22 franchises
offices. Michael Beckette, C.E.O. of Mortgage Alliance said "the addition of
Meridian now gives us a strengthened position in the all-important B.C.
marketplace." "We can offer the Canadian mortgage consumer more selection and
locations than ever before, plus we've added quality people that will
contribute to the continued development of Mortgage Alliance."
    When reached for comment, Randy Cowling, C.E.O. from Meridian stated
"we've been looking for the right opportunity to take our company to the next
level, when we met with the Mortgage Alliance people we felt an immediate fit
and connection." "It stemmed from both companies sharing a similar vision and
culture and the desire to offer the Canadian mortgage consumer, a preferable
    "Mortgage Alliance is by far the industry leader and pioneer and
continues to set the standard in the mortgage brokerage market," said Randy,
"this now allows us to offer our franchise the unique benefits, culture and
products that Mortgage Alliance brings to the table, thus providing to them a
significant competitive edge in the volatile mortgage industry.
    With the purchase just completed on July 17th, the Mortgage Alliance
network now includes a total of 1,800 mortgage professionals and franchise

For further information:

For further information: Michael Beckette, President & CEO of Mortgage
Alliance at (416) 499-5454 ext. 235 or; Louie
Bettio, Marketing Director of Mortgage Alliance at (416) 499-5454 ext. 214 or; Randy Cowling, Meridian Financial at (604)
949-1070 or

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