Mortgage Alliance Selects Solidifi as Preferred Supplier of Property Valuation Services

    Canada's largest mortgage brokerage launches Solidifi Values(TM) for
ordering residential property valuations from the industry's largest national
network of premier appraisers

    TORONTO, April 3 /PRNewswire/ -- Solidifi Inc., a leading
technology-based provider of property valuation and collateral risk management
services to the lending industry, has been selected by Mortgage Alliance
Company of Canada Inc., to be its preferred supplier for property valuation

    Solidifi will provide Mortgage Alliance with a qualified national network
of residential appraisers in Canada, accessed through its configurable
Solidifi Values(TM) web-based services platform for Mortgage Alliance to order
all their residential property valuations. Management of national lenders'
approved appraiser panels, recruitment of qualified appraisers, validation of
license, insurance, and other relevant credentials are all managed by Solidifi
within a business rules driven workflow, as well as full reporting services
and payment to service providers.

    "We are proud to offer this proven platform to Mortgage Alliance and its
industry-leading mortgage broker network," says Loren Cooke, Executive Vice
President, Sales & Marketing of Solidifi. "In addition to being the industry's
only property valuation service offering complete transparency in quality,
service and price, Solidifi Values(TM) will assist Mortgage Alliance in
managing their lender partner's approved appraiser selection through unbiased
guidance in the procurement of valuation products."

    Solidifi provides mortgage professionals with collateral risk management
and data analytic solutions that assist them in making smart decisions about
property valuations while significantly reducing the time and cost involved in
processing mortgage loans. Solidifi offers an established suite of products
and services for obtaining high quality real estate valuations, automated
appraisal reviews and collateral risk assessments. It carries out its mandate
by leveraging its National Appraiser Network to fulfill appraisal orders in a
way that drives credible, compliant results while insulating independent
appraisers from client pressure.

    As Canada's largest independent mortgage brokerage, Mortgage Alliance/MPH
boasts a network of more than 1,800 mortgage professionals and franchise

    "The addition of Solidifi Values(TM) enhances and reinforces our place as
a leader in the mortgage brokerage industry," says Michael Beckette, President
and CEO of Mortgage Alliance. "Introducing this leading-edge appraisal risk
technology platform to our broker network benefits every one of our customers
with unparalleled quality of service, while allowing our mortgage
professionals to work in the most efficient manner possible."

    About Solidifi
    Solidifi is a leading provider of property valuation, collateral risk
management and data analytic services to the North American mortgage industry.
Solidifi provides mortgage lenders, professionals and 3rd party service
providers with a flexible service platform for procuring collateral valuations
from marketplace vendors and appraisers, with complete transparency and data
to make "incredibly smart decisions." Solidifi currently serves leading global
financial institutions and is located in Toronto, Chicago, Montreal and
Calgary. Additional information about Solidifi is available at


    For more information, please contact:
    Mike Kraemer
    Solidifi Inc.
    Tel: 905-739-1212
    Fax: 905-739-1222


For further information:

For further information: Mike Kraemer of Solidifi Inc., +1-905-739-1212,

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