Mortgage Alliance Introduces the SmartMortgage(TM)!!

    TORONTO, April 1 /CNW/ - Mortgage Alliance/MPH, Canada's largest network
of independent Mortgage Professionals, and the creators of the
RightMortgage(R), one of the most successful mortgage products and the only
mortgage broker product to ever to be listed on the prestigious Fiscal Agents
Mortgage table, is pleased to introduce the new mortgage product designed for
today's changing consumer attitude - the SmartMortgage(TM).
    As Canadian attitudes towards credit change and we begin to move forward
with renewed consumer confidence, the Mortgage Alliance SmartMortgage(TM) is
at the right the right time.
    The SmartMortgage(TM) by Mortgage Alliance shows consumers how to save
money by paying the LEAST amount of interest over the term of their mortgage
or how to use their SmartMortgage(TM) to achieve their financial and/or
lifestyle goals.
    In this hypersensitive credit environment, the SmartMortgage(TM) gives
Canadians the distinct benefit of accelerated home ownership via a reduction
in interest paid and becoming mortgage free faster. Consumers can also use the
SmartMortgage(TM) to help achieve life goals like investment, vacation, post
secondary education expenses or personal wealth accumulation.
    Mortgage Alliance professionals work with consumers demonstrating in
real-time the options, benefits and impact of the SmartMortgage(TM). This
affords the consumer the opportunity to make the decisions that help them
achieve their goals.
    "Like our successful RightMortgage(R), the SmartMortgage(TM) places the
control of the mortgage process directly in the hands of the customer and
that's just where it should be. They can self-select the parameters of their
personal SmartMortgage(TM) with the guidance and counsel of a Mortgage
Alliance professional," said Michael Beckette, President and C.E.O. of
Mortgage Alliance.
    "People today are not looking to over extend themselves from a credit
perspective and we have witnessed first hand how "Canadian Conservatism" has
transformed this country and it's patrons into a coveted global economic
    The spirit of the SmartMortgage(TM) empowers Canadians to navigate their
own home ownership destiny - in a typical Canadian fashion. "Pay less interest
and gain more equity is the desired outcome these days, and informed people
know it's not just the rate", stated Mr. Beckette.

For further information:

For further information: about Mortgage Alliance or the
SmartMortgage(TM), please contact Louie Bettio, Brand Champion, Mortgage
Alliance, or one of our 1800 mortgage

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