Mood Media and Encore Software Bring Wheel Of Fortune and Other Well Known Games to Interactive Retail

TORONTO, Jan. 24 /CNW/ - Mood Media Corporation (TSX:MM / LSE:MM) announces today that its retail point of sale division, Somerset Entertainment, has partnered with Encore, Inc. (Encore), a wholly owned subsidiary of Navarre Corporation, to launch Sony Online Entertainment's multi-million selling Wheel of Fortune® games to its increasingly popular casual games retail program.

Under the agreement with Encore, Wheel of Fortune®, Hoyle® and other well-known Encore games will be sold through Mood's interactive displays at retail, which allow customers to sample the games via interactive video before purchasing. 

"We are excited to bring the Wheel of Fortune PC game, based on one of America's most enduringly popular television shows, to our broad network of interactive displays at over 23,000 retail locations," says Lorne Abony, Chief Executive Officer and Chairman for Mood Media. "Our agreement with Encore further enriches our casual games offering, enabling us to offer a wider and better product selection for our customers and an even more unique program for our retail partners." 

"We are pleased to be partnering with Mood Media.  By participating in Mood's innovative casual games offering, we are improving Encore's retail reach to our core 35-55 year old female audience," said Cal Morrell, president at Encore.  "We are confident that Mood's casual games program will capitalize on the impulse purchase and be a great success at retail."   

About Mood Media Corporation

Mood Media is a leading in-store media specialist that uses a mix of music, visual and scent media to help its clients communicate with consumers with a view to driving incremental sales at the point-of-purchase. Operating through its two principal divisions, In-Store Media and Retail Point-of-Purchase, Mood Media works with more than 800 retail chains in more than 30 countries throughout North America, Europe, Asia and Australia.  

Management believes that Mood Media's services can have a direct impact on consumer purchasing decisions which makes in-store media an effective marketing tool. Management also believe that in-store media services can enhance branding in real-time and influence shopper decisions by improving the shopping experience for consumers. The in-store media business generates revenue via sales of its multi-sensory services to businesses; the retail point-of-purchase sells specialty compilations through its retail clients. Mood Media has also compiled an extensive rights-included music library with over 1.8 million tracks.  

Mood Media operates an international in-store media and music retail business with an extensive geographic footprint and a broad client base including several multinational blue chip organizations.  

For further information about Mood Media, please visit www.moodmedia.com <http://www.moodmedia.com/>. For further information about Mood Media's games offerings, please email Mark Elfenbein at mark.elfenbein@moodmedia.com.

About Somerset Entertainment, a subsidiary of Mood Media Corporation

Somerset Entertainment, is Mood Media Corporation's retail point-of-purchase business and is a leading provider of multi-media entertainment products such as compilation CD's, casual PC games and interactive visual displays.

Somerset currently produces 18 separate music lines representing a variety of genres including relaxation, children's and hit compilation and has also recently launched its casual game retail program. All Somerset products are targeted at predominantly the female shopper and are sold in retail stores with high shopper traffic such as Target, Wal-mart and Bed Bath & Beyond. Today, Somerset has an extensive network of over 23,900 interactive displays and sells its services across 20 countries.

About Encore, Inc.

Based in Los Angeles, CA, Encore, Inc. <http://www.encore.com/>  a wholly-owned subsidiary of Navarre Corporation <http://www.navarre.com/> , is a Top Ten interactive software publisher. As a result of acquisitions and strategic relationships, the company publishes a complete range of personal productivity, utility, education and game titles.

Publishing brands include Hoyle®, Broderbund®, Punch! Software®, Mavis Beacon Teaches Typing®, Bicycle™ and Advantage™.

In addition to retail publishing, Encore also sells direct to end users through its managed sites: www.broderbund.com <http://www.broderbund.com/> , www.encore.com <http://www.encore.com/> , www.hoylegaming.com <http://www.hoylegaming.com/> , www.punchsoftware.com <http://www.punchsoftware.com/> and www.bicyclecardgames.com <http://www.bicyclecardgames.com/> .

Navarre Corporation is a Minneapolis MN-based publisher and distributor of a broad range of home entertainment and multimedia software products. For more information on Navarre Corporation, visit www.navarre.com <http://www.navarre.com/>.

SOURCE Mood Media Corporation

For further information:

For further information about Mood Media, please visit www.moodmedia.com <http://www.moodmedia.com/>. For further information about Mood Media's games offerings, please email Mark Elfenbein at mark.elfenbein@moodmedia.com.

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