Deal with DEM Multimedia signifies continuing growth in Europe
PARIS, June 10, 2011 /CNW/ - More shoppers across France will be able to
purchase games and music as DEM Multimedia has signed a distribution
agreement with Mood Entertainment, a leading producer and distributor
of specialty music and casual PC games. Mood Entertainment's products
are sold using interactive displays in retail stores with high shopper
traffic that allow customers to sample content prior to purchase.
DEM Multimedia is a distributor that specializes in the distribution of
games, home entertainment, and consumer electronics. In 2010 the
company distributed millions of CDs and DVDs throughout the country,
filling more than 600 orders every business day to department stores,
hypermarkets, and specialized retailers across France.
'The retail industry in Europe is increasingly recognizing that
consumers purchase more, and more often, when they have the opportunity
to sample content at the point-of-purchase,' said Ken Cross. 'Our
agreement with DEM Multimedia increases the number of shoppers in
France who can benefit from our interactive displays.'
This deal will give Mood Entertainment access to 50% more hypermarkets
in France, including such household names as the Carrefour Market,
Leclerc and Intermarché (ITM).
'France is the largest market for Mood Entertainment after the United
States, and this partnership simply adds more velocity to our growth in
the country, and in Europe.' said Lorne Abony, CEO of Mood Media
About Mood Entertainment
Mood Entertainment, formerly Somerset Entertainment, is leading producer
and distributor of specialty music and PC casual games selling more
that 19 million CDs annually. Mood Entertainment's distribution network
encompasses more than 28,000 interactive displays in 18,500
high-traffic retail locations in more than 20 countries. Music labels
include diverse collections of concept-based music compilations, and
casual games include franchise titles from major game developers
including PopCap, BigFish, Encore and iWin. Titles are sold using
unique interactive displays that allow for sampling at the
Mood Entertainment is a division of Mood Media Corporation. For more
information on Mood Entertainment visit www.somersetent.com.
About Mood Media Corporation
Mood Media Corporation (TSX:MM/ LSE AIM:MM), named Canada's fastest
growing company by PROFIT Magazine is a leading in-store media
specialist that uses a mix of music, visual and scent media to help its
clients communicate with consumers with a view to driving incremental
sales at the point-of-purchase.
Operating through its two principal divisions, In-Store Media and Retail
Point-of-Purchase, Mood Media Corporation works with over 470,000
commercial locations in over 40 countries throughout North America,
Europe, Asia and Australia.
Through its subsidiaries Mood Media, Muzak, and Mood Entertainment, Mood
Media Corporation's products and services reach 150 million people
every day in a broad client base including more than 850 U.S. and
international brands in diverse market sectors that include: retail,
from fashion to financial services; hospitality, from hotels to health
spas; and food retail, including restaurants, bars, quick-serve and
fast casual dining.
SOURCE Mood Media Corporation
For further information:
For more information on Mood Media Corporation visit www.moodmedia.com or contact:
Fleishman Hillard Inc. (New York)
+44 20 7395 7017