MONTREAL, May 21 /CNW Telbec/ - Today, Earl Taylor, Chief Marketing
Officer at the Boston based Marketing Science Institute (MSI) journeyed to
Montreal to meet with new trustees.
Taylor welcomed Jean Saine as the newest Lead Trustee and his company as
the only corporate member from Canada. Saine then introduced other members
from his executive group who will serve as associate trustees. He went on to
observe the value of tapping into the U.S. marketing know-how as several of
Saine's major clients do business in the United States as well as across
Canada. And, he commented on the Institute's remarkable work with experienced
researchers from other countries as well. Taylor then summarized fresh results
from new surveys on topics ranging from New Media to why some businesses fail,
Since its inception in 1961, the Marketing Science Institute has drawn
participation from corporations and academic institutions across the globe.
Thus it accesses a network of more than 200 universities as well as academics
from around the world including illustrious Harvard professors. Membership in
MSI thrives on participation in conferences and seminars conducted by the best
in the world.
"We are convinced that this portal with the Marketing Science Institute
is a means of connecting our clients and other members of our business and
educational communities to leading edge thinking on the critical issues facing
the marketing functions as part of overall business in these challenging
times. We intend to be in the fore front of the parade! In that sense, we are
exploring the possibility of organizing an international conference in
Montreal" concludes Saine.
MSI documents available on request:
- Can a new product be too new?
- Study finds DVRs do not threaten network advertising
- "Emergent" consumers offer best new product concepts
/NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
the CNW Photo Network and archived at http://photos.newswire.ca.
Additional archived images are also available on the CNW Photo Archive
website at http://photos.newswire.ca. Images are free to accredited
members of the media/
For further information:
For further information: Claudette Dumas-Bergen, (514) 866-9816,