Montréal's brand-new Vitrine culturelle to be launched today in the Quartier des spectacles

    MONTREAL, Oct. 10 /CNW Telbec/ - Today, Montréal launches its brand-new
Vitrine at Place des Arts in the heart of the city's vibrant Quartier des
spectacles. La Vitrine becomes Montréal's first-ever centralized information
and ticket office designed specifically to showcase and promote the diverse
range of events and activities offered by the city's thriving cultural
community. The initiative for La Vitrine was first spearheaded by
Tourisme Montréal in 1998, and has been piloted by the organization ever
since. Now even more Montrealers and visitors can enjoy what's going on around
town because, similar to last-minute ticket offices in other major world
cities, they will be able to purchase unsold last-minute tickets for shows and
performances offered at discount prices via La Vitrine. It's a win-win
situation that allows cultural productions to maximize their revenues and
makes Montréal's cultural offer accessible to more people.
    La Vitrine is comprised of an office and a Web site, allowing visitors to
take advantage of its many services both on site and online. On
Sainte-Catherine street office, visitors will be able to obtain information
and purchase tickets on cultural events, including last-minute cut-rate
offers. Online, visitors can browse its user-friendly Web site which, in
addition to showcasing all of the artists and participants of Montréal's
cultural milieu, gives them the opportunity to purchase tickets, perform
advance searches, and receive daily bulletins on what's happening in the city.
    "This project is the culmination of many years of hard work, perseverance
and cooperation among the members of Montréal's thriving cultural milieu, and
we are immensely proud that it has come to fruition," says Charles Lapointe,
President and Chief Executive Officer. "It was time that Montréal offered an
information and ticket office on par with other major world centres, and the
introduction of last-minute ticket offers will go a long way in promoting
Montréal's rich cultural scene. For the very first time, Montréal will be able
to offer visitors a complete list what's going on in the city-from dance to
film to festivals and more-in one single location. La Vitrine will not only
become an invaluable information source, but it will promote Montréal's
renowned cultural scene to culture seekers from here and from around the
globe," adds Mr. Lapointe.
    Tourisme Montréal would like to thank Ms. Lorraine Pintal, Executive and
Artistic Director of the Théâtre du Nouveau Monde and Chairwoman of the Board
of Directors of La Vitrine, the members of the Board of Directors of
La Vitrine, Québec's Ministère de la culture et des communications, without
whose exceptional contribution this project would never have been made
possible, and Montréal's cultural community for their invaluable
collaboration, enthusiastic support and unwavering dedication.

    Tourisme Montréal is responsible for providing leadership in the
concerted efforts of hospitality and promotion in order to position the
destination on leisure and business travel markets. It is also responsible for
developing Montréal's tourism product in accordance with the ever-changing
conditions of the market.

For further information:

For further information: Pierre Bellerose, Vice President, Public
Relations, Product Research and Development, Tourisme Montréal, (514)

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